AI-Powered Marketing Automation Specialist Needed

Cliente Freelancer · Remoto · Remoto · freelance · mid · 250–750 USD

Publicada el 2026-07-19

Descripción de la oferta

# AI Automation & Make.com Workflow Specialist ## Role Overview We are looking for an experienced **AI Automation and Make.com Workflow Specialist** to build an automated prospecting and audit-delivery system for our digital marketing agency. The goal is to create workflows that identify qualified businesses, collect relevant online visibility data, generate personalized business visibility audits, and deliver those audits to prospects automatically. This role is ideal for someone who understands workflow automation, APIs, lead generation, data enrichment, AI-generated reporting, and CRM integrations. ## Primary Objective Build an automated system that can: 1. Find qualified business prospects 2. Collect business and contact information 3. Analyze each company’s online visibility 4. Generate a personalized visibility audit 5. Deliver the audit through email or another outreach channel 6. Track responses, follow-ups, and booked appointments 7. Move qualified prospects into our CRM and sales pipeline ## Responsibilities ### Workflow Design and Automation * Build and manage advanced workflows in Make.com * Connect lead-generation tools, databases, APIs, AI models, email platforms, and CRMs * Create multi-step workflows with filters, routers, branching logic, error handling, and retry processes * Build workflows that can operate reliably with minimal manual intervention * Document each workflow so it can be maintained and improved ### Prospecting Automation * Develop systems for identifying businesses that match our ideal customer profile * Collect company information, websites, locations, industries, contact names, and email addresses * Integrate prospecting and enrichment tools such as Apollo, Clay, Google Maps, LinkedIn data providers, Hunter, Instantly, Smartlead, or similar platforms * Clean, validate, deduplicate, and organize prospect data * Create lead-scoring rules based on business size, industry, location, online visibility, and potential need ### Business Visibility Audits * Build automated audits that evaluate a company’s online presence * Collect data related to: * Google rankings * Website SEO * Local search visibility * Google Business Profile performance * Website speed and technical issues * Competitor visibility * AI search visibility * Content gaps * Reviews and reputation * Social media presence * Conversion opportunities * Connect SEO, analytics, scraping, and business intelligence APIs * Use AI to summarize audit findings in clear, personalized language * Generate branded reports in PDF, Google Docs, dashboards, or web-based formats ### Personalized Outreach * Create personalized email sequences based on the audit findings * Insert company-specific observations, opportunities, and recommendations * Connect workflows to email outreach platforms * Automate follow-up sequences based on opens, clicks, replies, and appointment activity * Ensure outreach avoids generic or obviously AI-generated messaging * Maintain deliverability standards and protect sending-domain reputation ### CRM and Sales Pipeline Integration * Connect workflows to GoHighLevel or another CRM * Automatically create and update contact records * Assign leads to the correct pipeline stage * Trigger tasks, notifications, follow-ups, and appointment reminders * Track audit delivery, prospect engagement, replies, and booked calls * Build reporting dashboards that show workflow performance and conversion results ## Required Skills * Strong experience building advanced Make.com workflows * Experience with APIs, webhooks, JSON, authentication, and data mapping * Experience connecting CRMs, email platforms, spreadsheets, and AI tools * Understanding of OpenAI, Claude, Gemini, or similar AI models * Experience with lead generation and data-enrichment tools * Ability to work with scraping tools and third-party data sources * Experience generating automated reports, documents, or PDFs * Strong troubleshooting and workflow-testing skills * Understanding of data validation, deduplication, and error handling * Ability to explain technical systems clearly and document processes ## Preferred Experience * Experience with GoHighLevel * Experience with Make.com, n8n, Zapier, Pipedream, or similar automation platforms * Experience with Apollo, Clay, Instantly, Smartlead, Hunter, PhantomBuster, Apify, or Bright Data * Experience with Google Search Console, GA4, PageSpeed Insights, Semrush, Ahrefs, DataForSEO, or local SEO APIs * Experience building automated SEO, local visibility, or AI visibility audits * Experience working with digital marketing, lead-generation, or SEO agencies * Understanding of cold email deliverability and outreach compliance * Basic knowledge of JavaScript or Python ## Initial Project Deliverables The first phase of the project will include: * A complete workflow architecture and automation plan * Automated prospect sourcing and enrichment * Lead qualification and scoring * Automated visibility data collection * AI-generated personalized audit summaries * Branded audit report generation * Automated audit delivery * CRM integration * Email follow-up automation * Error monitoring and workflow alerts * Documentation and training materials * Testing with a controlled group of prospects ## Success Metrics Success in this role will be measured by: * Number of qualified prospects identified * Percentage of valid contact records * Number of personalized audits generated * Workflow accuracy and uptime * Audit delivery rate * Email open and reply rates * Appointments booked * Cost per qualified lead * Percentage of the process completed without manual work ## Ideal Candidate The ideal candidate is not simply someone who can connect two applications. We are looking for someone who can understand the full business process, identify bottlenecks, design a scalable automation system, and improve the workflow over time. You should be comfortable taking ownership of the automation architecture and recommending better tools or processes when necessary. ## Application Requirements Please include: * Examples of advanced Make.com workflows you have built * A short explanation of a lead-generation or audit automation system you have created * The tools and APIs you would recommend for this project * Your experience with AI-generated reports or personalized outreach * Your hourly rate or project-based pricing * Your estimated availability * A brief description of how you would approach building this system

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