Artist Brand Social Growth Strategy
Publicada el 2026-07-20
Descripción de la oferta
I run a visual-art brand with its own line of merch. Right now my presence is limited to Instagram and Facebook, but I need a sharper, more cohesive identity and a concrete plan that turns scrolling artists and art-lovers into paying customers. Here’s what I want from you: a complete social media roadmap tailored to visual art and merchandise. That includes refining the look and voice across both platforms so every post, Reel, Story, or boosted ad feels unmistakably mine. The core metric is new-customer acquisition—follower counts and likes only matter if they translate into sales of prints, apparel, or accessories. Video will be one of our content formats, but I’m counting on your experience with tools like Adobe Premiere, CapCut, or Canva to storyboard, batch-produce, and schedule short-form clips that highlight artwork, behind-the-scenes process, and product drops. If you’ve driven results for other artists or creative brands, I want to apply that playbook here—everything from optimized bios and hashtag sets and keywords in captions to targeted Facebook/Instagram campaign structures. Deliverables: • 90-day content and ad calendar with posting cadence, themes, and calls-to-action • Brand style mini-guide covering color usage, typography, voice, and merch integration • Template pack for vertical video, carousel, and story formats • Growth funnel outline (awareness → engagement → purchase) with KPIs and reporting cadence • First month of ready-to-post video assets (draft clips, captions, thumbnail frames) Acceptance criteria: calendar and brand guide delivered in Google Docs, templates in editable Canva links, and the initial batch of videos supplied in 1080×1920 MP4 ready for Instagram Reels and Facebook. Clear KPI targets and a brief walkthrough call will mark completion of this phase.
Skills
- Growth Hacking
- Social Media
- Branding
- Premiere Pro
- Typography
- Canva
- Google Docs
- SEO
- Google Analytics
- A/B Testing
Fuente original: freelancer