B2B Account-Based Marketing (ABM) & Lead Generation Executive for Home Textile Export Business
Publicada el 2026-07-30
Descripción de la oferta
We are GOSVIRO, an Indian export company specializing in premium home textiles, including: * Bath Towels * Hotel Towels * Bedsheets * Duvets * Bath Mats * Hospitality Linen We are looking for a long-term freelancer to help us identify, research, qualify, and manage international B2B buyers using an Account-Based Marketing (ABM) approach. This is NOT a mass lead generation project. We are looking for someone who understands quality over quantity and can identify businesses that are genuinely relevant to our products. ⸻ Target Countries Initially, we will focus on: * Kenya * South Africa Future Markets: * UAE * UK * USA * Australia * Europe Target Customers Research and identify companies such as: * Home Textile Importers * Hotel Linen Importers * Hospitality Suppliers * Hotel Procurement Companies * Wholesalers * Distributors * Retail Chains * Buying Houses * Institutional Buyers Responsibilities 1. Research Target Accounts Identify companies that fit our Ideal Customer Profile (ICP). 2. Collect Business Information For every company collect: * Company Name * Website * Business Email * Phone Number * Address * Country * City * LinkedIn Page 3. Research Decision Makers Find decision makers wherever possible: * Owner * Director * Procurement Manager * Purchase Manager * Import Manager * Category Manager 4. Qualify Every Lead Analyze the company’s website and determine: * What products they sell * Whether they are relevant to home textiles * Whether they appear to import, distribute, wholesale, or supply hospitality products Provide a short note explaining why the lead is relevant. 5. CRM Management Update lead status such as: * New * Qualified * Email Ready * Contacted * Follow-up Pending * Meeting Scheduled * Not Relevant 6. Email Preparation Prepare personalized email drafts for our review. Note: You will NOT send emails. Our internal sales team will review and send all communications. ⸻ 7. Follow-up Management Maintain follow-up reminders and update CRM after every interaction. ⸻ 8. Weekly Reports Provide: * Leads researched * Qualified leads * Decision makers identified * Email drafts prepared * Follow-ups due ⸻ Skills Required * B2B Lead Generation * Account-Based Marketing (ABM) * Market Research * LinkedIn Research * Google Research * CRM Management * Excel / Google Sheets * Excellent English ⸻ Preferred Experience Experience working with: * Export Businesses * International Trade * Importers * Wholesalers * Home Textile Industry * Hospitality Industry is highly preferred. ⸻ Deliverables Every lead should include: ✅ Company Name ✅ Website ✅ Business Email ✅ Phone Number ✅ LinkedIn ✅ Country ✅ City ✅ Business Type ✅ Decision Maker ✅ Products Sold ✅ Why the Company is Relevant ⸻ Success Metrics The project will be measured based on: * Quality of leads * Accuracy of research * Relevance of target companies * Completeness of contact information * Organization of CRM Quality is more important than quantity. ⸻ Long-Term Opportunity This is initially a freelance project. If the collaboration is successful, there is potential for a long-term engagement. ⸻ Screening Questions Please answer the following when applying: 1. Tell us about your experience with B2B lead generation. 2. Have you worked with exporters or international trade companies before? 3. How do you verify that a company is a genuine importer, wholesaler, or distributor? 4. Which tools do you use for finding decision makers? 5. Have you used LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, or similar tools? 6. Please share two examples of similar projects. 7. How many verified B2B leads can you realistically deliver per week? 8. What is your preferred pricing model? * Hourly * Weekly * Monthly * Per Qualified Lead ⸻ Budget Project Type: Long-term Budget: Open to proposals (prefer milestone-based)
Skills
Fuente original: freelancer