B2B Google Ads Lead Generation
Publicada el 2026-07-28
Descripción de la oferta
I need my Google Ads account focused entirely on generating qualified B2B enquiries from decision-makers inside the fragrance & perfume manufacturing, personal care & cosmetics, and home-fragrance sectors. The current priority is lead volume and quality rather than pure traffic, so every campaign, ad group, keyword, and extension must be built around form submissions or direct call actions that can be tracked back to revenue. Here is what I expect: • A quick audit of any existing account structure (or, if starting fresh, a concise build plan) • Keyword and negative-keyword research using Keyword Planner plus any third-party you trust • Compelling search and, if relevant, Performance Max ad copy that speaks to procurement, product-development, and sourcing managers in those industries • Conversion tracking implemented through Google Tag Manager and verified in Google Analytics so we can measure CPL accurately • Ongoing optimisation twice a week for the first month, including bid adjustments, query pruning, and A/B testing of headlines • Short weekly reports highlighting spend, conversions, and actionable next steps Success will be measured by a steady flow of verifiable form fills or calls that match our B2B criteria at an agreed cost per lead. All assets, campaign settings, and data remain in our account; please be ready to collaborate directly inside Google Ads and share screens when necessary.
Skills
Fuente original: freelancer