Brand Identity & Packaging Design for New Packaged Drinking Water Brand -- 2
Publicada el 2026-07-20
Descripción de la oferta
# Brand Identity & Packaging Design for a New Packaged Drinking Water Brand I'm preparing to launch a new packaged drinking water brand in India and am looking for an experienced **Brand Identity & Packaging Designer** (or boutique branding studio) to create a memorable, commercially successful brand from the ground up. This is **not just a logo design project**. I'm looking for a strategic branding partner who can develop a visual identity that performs well in the highly competitive FMCG retail environment and can scale with the brand over time. ## Project Scope The selected designer will be responsible for: ### Brand Identity * Brand discovery and creative direction * Competitor research (Indian and international bottled water brands) * Mood boards and visual concepts * 5–8 original logo concepts * Final logo system with all required variations ### Packaging Design Develop a clean, minimal, and trustworthy packaging system for: * 250 ml * 500 ml * 1 L The design should also be flexible enough to extend to future products such as 2 L, 5 L, and 20 L bottles without redesigning the entire brand. Bottle dielines and dimensions will be provided during the project. ## Design Direction The brand should communicate: * Trust * Purity * Simplicity * Modernity * Shelf visibility * Mass-market appeal The objective is to create a brand that stands out next to established packaged drinking water brands while remaining instantly recognizable as a quality bottled water product. ## Deliverables * Fully editable source files (AI, EPS, SVG) * Print-ready CMYK artwork with bleed * High-resolution PDF * PNG and JPG exports * Logo variations (colour, monochrome, black, white) * Packaging artwork * Brand guidelines (colour palette, typography, logo usage, spacing and visual rules) * Printer-ready files prepared to final dielines * Product mockups (preferred) ## Ownership & Confidentiality The project is confidential. The selected freelancer may be required to sign a Non-Disclosure Agreement (NDA) before receiving the brand name and detailed project information. Upon final payment: * Full copyright and exclusive commercial rights must transfer to me. * All editable source files must be provided. * Final artwork must be original and suitable for trademark registration. * No stock logos or copied artwork. ## When Applying Please include: * Your portfolio (especially FMCG, beverage, or consumer product branding) * Examples of similar projects * Your proposed workflow and milestones * Estimated project timeline * Revision policy * Fee quotation Please also answer the following: 1. How would you design a bottled water brand that stands out on a crowded retail shelf while maintaining consumer trust? 2. Why would you choose your proposed typography, colour palette, and visual style? 3. How do you ensure your branding remains effective across packaging, print, and digital applications? 4. How do you ensure your work is original and suitable for trademark registration? I'm looking for a designer who thinks strategically, values originality, and is interested in building a long-term consumer brand—not simply creating attractive graphics.
Skills
Fuente original: freelancer