Complete Restaurant Branding & Visual Identity (Phase 1)
Publicada el 2026-07-27
Descripción de la oferta
Restaurant Brand Identity Design – Phase 1 We are looking for an experienced branding designer or creative agency to create the Phase 1 visual identity for THE SPOT, a brand-new multi-concept takeaway food destination in Oslo, Norway. This is not just a logo project. We are looking for a creative partner who can help us build a strong and memorable brand that can grow with our business. About THE SPOT THE SPOT is a modern takeaway food destination that will combine several food concepts under one master brand. The brand identity should be designed as a scalable system that can support multiple food concepts under one master brand while remaining flexible for future expansion. The concept currently includes: Indo / Pakistani Cuisine Burgers Shawarma Pizza Slow Cooked Meat (Brisket, BBQ, Loaded Fries) Thai / Sushi / Chinese (not confirmed yet) Desserts: Cheesecakes Ice Creams Waffles/Crepes/Churros Boba Tea & Drinks The business is designed for a multicultural customer base and focuses on affordable, high-quality takeaway food in a modern and energetic environment. We are NOT looking for luxury or fine-dining branding. Phase 1 Deliverables We are looking for a complete launch-ready brand identity including: Brand Direction Understanding our concept Simple brand positioning One moodboard Creative direction Logo Design Master logo Secondary logo Icon Horizontal version Vertical version Black & white versions Visual Identity Colour palette Typography Graphic elements Image style recommendations Sub-brand System CreatCreate a scalable visual identity system that allows each food concept to have its own personality while remaining clearly connected to THE SPOT master brand. The system should make it easy to introduce additional concepts in the future without redesigning the overall identity. Indo/Pak Burger & Pizza Smoke Asia Dessert The sub-brands should clearly belong to the same family. Brand Applications Please provide concept mockups for: Shop signage Neon sign Staff T-shirt Takeaway bag Burger wrapper Pizza box Drink cup Social media profile Mini Brand Guide Create a simple PDF including: Logo usage Colour palette Typography Graphic elements Basic brand rules Design Style We want a brand that feels: Modern Bold Urban Friendly Memorable Youthful Multicultural High-energy Affordable (important) Takeaway-first It should be easy to apply across restaurants, packaging, uniforms, menus, signage and future locations. Required Experience Please apply only if you have experience with: Restaurant branding Food & Beverage brands Logo design Visual identity systems Packaging design Experience with franchise or multi-location brands is a bonus. Please Include With Your Proposal Portfolio Restaurant branding examples Similar projects Timeline Fixed price What is included in your proposal Future Opportunity This is Phase 1 of a much larger project. The designer we select will be our first choice for future work, including: Packaging expansion Restaurant signage Menus Website Social media assets Marketing campaigns Interior graphics Future restaurant concepts Franchise branding We are looking for a long-term creative partner, not just a one-time designer.
Skills
Fuente original: freelancer