Comprehensive Competitor Market Analysis
Publicada el 2026-07-19
Descripción de la oferta
I’m putting together a data-driven sales and marketing plan and need a sharp competitor analysis to guide it. The focus is squarely on market analysis—specifically competitor analysis—so I’m not looking for broad lead-gen support or campaign execution right now. What I need you to uncover for each major rival is clear, actionable intelligence on: • Pricing strategies: current price points, discounting tactics, recurring-revenue models, and any regional variations. • Marketing strategies: channels they prioritise, messaging themes, ad spend estimates, funnel structure, and noteworthy partnerships or campaigns. • Product features: headline capabilities, recent updates, feature gaps, and how they frame their value proposition. Deliverables 1. A concise slide deck (PowerPoint or Google Slides) highlighting key findings, charts, and takeaways. 2. A supporting spreadsheet or dashboard (Excel, Google Sheets, or Power BI) with raw data, source links, and side-by-side benchmarks. 3. A brief summary section recommending quick-win opportunities and longer-term moves our sales & marketing team can act on. Acceptance criteria • All claims backed by public sources or verifiable data (e.g., website copy, pricing pages, ads, press releases, SimilarWeb, SEMrush). • Insights presented in plain language with visuals where useful. • Ready to hand over within the agreed timeline so my management meeting next month is fully informed. If you excel at turning scattered market data into crisp, strategic insights, I’m ready to move quickly.
Skills
Fuente original: freelancer