Comprehensive Google Tracking Audit Needed
Publicada el 2026-07-18
Descripción de la oferta
Our conversion numbers in Google Ads no longer add up, so I need a specialist who lives and breathes measurement—not a general marketer—to comb through every layer of our implementation. My stack is Google Tag Manager feeding Google Ads, with Enhanced Conversions enabled. Somewhere between page-view, event fire and Ads reporting, the data deviates, and I’m not sure if a silent website change, a mis-configured trigger or a missing dataLayer push is to blame. Your job is to find out, verify what really fires, and get us back to clean, reliable numbers. What I expect from you • A line-by-line technical audit of GTM containers, tags, triggers, variables and the associated site code • Verification that all Google Ads conversion tags—including Enhanced Conversions—receive the right parameters and match Google’s diagnostics • Browser-based and tag-assistant testing to prove each event fires once (and only once) under realistic user flows • A concise report outlining any root-cause issues, the impact on data integrity and step-by-step fixes (or code snippets) to resolve them • Re-test after fixes to confirm success and document final results Access will be granted to GTM, Google Ads and the site backend upon kickoff. Please share past audits of similar scope or client references that prove deep expertise in GTM, Google Ads conversion tracking and Enhanced Conversions.
Skills
Fuente original: freelancer