Comprehensive SEO for Learning Site
Publicada el 2026-07-16
Descripción de la oferta
My online learning platform has solid content but still underperforms in search. The immediate objective is to boost organic traffic and climb the rankings on Google and Bing, while also positioning the site to surface within AI-generated answer boxes and conversational results such as Google SGE, Bing AI and other emerging engines. The job begins with a full technical and on-page audit, followed by in-depth keyword research—please recommend the phrases most likely to attract students searching for courses, tutorials and related educational queries. From there, I need content tweaks, structured data for courses, internal-link refinement and a clean backlink strategy that respects Google’s current guidelines. Because AI search relies heavily on context, schema and high-confidence sources, the optimisation plan should include FAQ and how-to markup, concise conversational snippets and any other tactics that help large language models quote or reference the site accurately. Deliverables • Audit report with prioritised fixes • Keyword strategy and content brief for each course cluster • Implementation (or clear instructions) of on-page, technical and schema changes • Monthly performance summary covering classic SERPs and AI answer presence Success is measured by growth in impressions, clicks and ranking improvements for the agreed keyword set, plus documented appearances within AI-powered search results.
Skills
Fuente original: freelancer