Comprehensive Shopware Theme Development for Furniture Store
Publicada el 2026-07-18
Descripción de la oferta
Shopware 6.7.12.1 Theme Developer and Web Designer for a Furniture E-Commerce Store You are an experienced furniture retailer looking for a professional Shopware developer, web designer, and e-commerce specialist to create and implement a new Shopware 6 online store. Project Goal We are looking for a reliable freelancer or specialized agency to develop a custom, modern, high-converting theme for Shopware 6.7.12.1. The online store will focus on furniture sales. The design, navigation, category structure, and landing pages should be inspired by the usability and structure of successful furniture stores such as home24.de. The objective is not to copy the design, content, or protected elements of home24.de. The website should only serve as a functional and structural reference for: categories and subcategories navigation and menu structure landing pages product listing pages filter functions product detail pages internal linking mobile usability conversion-focused furniture presentation Freelancer Responsibilities The selected freelancer will be responsible for the following tasks: 1. Custom Shopware Theme Development Development for Shopware 6.7.12.1 Modern and premium furniture-oriented design Fully responsive design for desktop, tablet, and mobile devices Clean technical implementation without unnecessary plugins Maintainable and update-compatible code Compliance with Shopware development standards Fast loading times Clear and professional user experience 2. Category Structure and Navigation The categories and subcategories must be structured logically and in a customer-friendly way. Examples include: Living Room Sofas and Couches Corner Sofas Sectional Sofas Chesterfield Sofas Armchairs Coffee Tables TV Furniture Bedroom Beds Wardrobes Bedside Tables Dressers Dining Room Dining Tables Chairs Dining Sets Office Furniture Children’s and Teen Furniture The navigation should be functionally inspired by large furniture stores and may include: Clear mega menu Categories with images Important subcategories Bestsellers and special offers Brand or style collections Direct links to relevant landing pages 3. Landing Page Development Professional landing page templates must be created for important categories and search terms. The landing pages should include: Strong and relevant headline Short introductory text High-quality category images or banners Product listings Subcategory sections Filter options Key benefits and purchase arguments FAQ section Internal links SEO content Structured data Clear call-to-action elements The content and page structure should be optimized for both traditional search engines and AI-based search systems. 4. SEO Optimization The theme and website structure must be technically and structurally optimized for search engines. The following elements are particularly important: Clean heading structure SEO-friendly URL structure Correct canonical tags Individual meta titles and meta descriptions Optimized internal linking Breadcrumb navigation Structured data based on Schema.org Product, Offer, Breadcrumb, and FAQ markup Optimized image sizes WebP or AVIF support Image alt attributes Fast loading times Strong Core Web Vitals performance Duplicate content prevention Indexing control for filter pages Technically correct pagination Full mobile optimization 5. GEO and AI Search Optimization In addition to traditional SEO, the store should also be optimized for Generative Engine Optimization, Answer Engine Optimization, and AI-based search platforms. This includes: Clear and understandable page structures Precise product and category information Structured data FAQ sections Short and direct answers to common customer questions Clear information about dimensions, materials, colors, delivery times, and product features Trust-building company information Semantically structured content Topic-specific landing pages Natural internal linking Content that can be easily processed by Google, Bing, ChatGPT, Gemini, and other AI systems 6. Product Listing Pages The product listing pages should include: Clear product cards Product images Prices and discount information Delivery times Variant information Labels for new products, offers, or bestsellers Wishlist function Quick product preview Sorting options Advanced filtering functions Important furniture filters include: Width Height Depth Color Material Style Number of seats Shape Price Delivery time Brand Room Function Left-hand or right-hand orientation 7. Product Detail Pages The product detail pages should be conversion-focused, clear, and professionally structured. Required elements include: Large product gallery Image zoom function Variant selection Dimensions and technical specifications Material information Delivery time Shipping information Assembly information Product description Product benefits Download section FAQ Related products Accessories Recently viewed products Customer reviews Contact or consultation option Clearly visible Add to Cart button 8. Technical Requirements Full compatibility with Shopware 6.7.12.1 Clean implementation using Twig, SCSS, JavaScript, and PHP Proper use of the Shopware theme structure No modifications to the Shopware core Git-compatible development Documentation of all customizations Staging environment before launch Cross-browser compatibility GDPR-compliant implementation Compatibility with cookie consent and tracking solutions Easy maintenance through the Shopware administration panel Freelancer Requirements The freelancer should have proven experience in the following areas: Shopware 6 Custom theme development Shopware Storefront Twig SCSS and CSS JavaScript PHP and Symfony Responsive web design E-commerce UX Technical SEO Core Web Vitals Structured data GEO and AI search optimization Furniture or home furnishing online stores Application Requirements Please provide the following information with your application: References to Shopware 6 stores you have already developed Examples of custom themes you have created Experience with furniture or home furnishing stores Description of your project approach Estimated project timeline Fixed price or estimated budget Number of revision rounds included Information about documentation and ongoing support Details regarding theme update compatibility Confirmation of compatibility with Shopware 6.7.12.1 Please also briefly explain how you would implement technical SEO, Core Web Vitals optimization, structured data, and GEO optimization within this project. We are not looking for a developer who will simply install an existing standard theme and make minor adjustments. We require a custom, professional, scalable, and long-term solution for a comprehensive furniture e-commerce store.
Skills
Fuente original: freelancer