Consultancy Brand & Marketing Build
Publicada el 2026-07-29
Descripción de la oferta
I’m launching a new consultancy firm that specialises in business consulting with a sharp focus on healthcare engineering, facilities review and compliance, and medical-equipment planning. To enter the market with clarity and impact, I want a cohesive brand identity, a distinctive logo, and a practical marketing strategy that all speak to hospital administrators, architects, and healthcare investors alike. Here’s what the engagement should achieve: • Brand identity: craft a memorable name (if you feel the current working title can be improved), a concise brand story, colour palette, typography, and usage guidelines that position us as a trusted, expert partner in the healthcare space. • Logo design: deliver a primary logo and any necessary secondary marks in scalable vector formats (AI, SVG, PDF) plus web-ready PNG/JPEG. The style should balance clinical professionalism with forward-thinking innovation. • Marketing roadmap: outline channels, key messages, and a 6-month rollout plan covering website, LinkedIn, targeted healthcare publications, and conference presence. Please include recommended KPIs so I can measure traction. Acceptance criteria 1. Brand guide (≤10 pages) in PDF, editable source files included. 2. Logo package with colour, black-and-white, and reversed variants. 3. Marketing strategy deck (PowerPoint or Google Slides) with timelines, budgets by channel, and sample content themes. If you’ve shaped brands in healthcare, engineering, or highly regulated industries, that experience will be a strong plus.
Skills
Fuente original: freelancer