Content-Driven Brand Awareness Campaign -- 2
Publicada el 2026-07-20
Descripción de la oferta
I need a digital marketer who can turn our blog into the primary engine for raising brand awareness. The focus is squarely on content marketing, so everything you do—from research and planning through writing and optimisation—should support that single goal. Here’s what success looks like for me: • A three-month editorial calendar built around keywords and topics that genuinely interest our target audience. • Eight to ten SEO-optimised blog posts per month (800–1,200 words each) written in a clear, engaging tone that matches our brand voice. • On-page optimisation for each post (meta tags, internal linking, basic image compression and alt text) plus suggested social snippets so I can repurpose the content easily. • A simple monthly performance report pulled from Google Analytics and Search Console that tracks impressions, sessions and top-ranking keywords so we can see awareness growing over time. WordPress is our CMS, so familiarity with its block editor, Yoast (or similar SEO plugin) and basic HTML is essential. I’ll supply brand guidelines, existing personas and access to our analytics property; you’ll supply topic ideation, copy, and light editing. If you have examples of previous blog-centric awareness campaigns—especially ones that showed measurable reach growth—please include the URLs or metrics in your proposal.
Skills
Fuente original: freelancer