Customer Analysis Market Research Consultation
Publicada el 2026-07-16
Descripción de la oferta
I’m refining my overall marketing strategy and the piece I need most right now is a deep, data-driven look at my customers. I want you to design and execute customer analysis that reveals who they are, why they buy, and how we can reach more people like them. Scope of work • Develop a research plan outlining methods (surveys, interviews, purchase-data mining, social listening, etc.) and timelines. • Collect and analyze both qualitative and quantitative data. Feel free to use tools such as Google Analytics, Tableau, SPSS, or similar platforms you’re comfortable with. • Segment customers into clear personas, highlighting demographics, motivations, pain points, and buying triggers. • Translate findings into actionable recommendations I can plug directly into messaging, channel selection, and campaign budgeting. Deliverables 1. Research plan (PDF/Google Doc) for sign-off before fieldwork begins. 2. Clean data set with notes on methodology. 3. Slide deck or written report summarizing insights, personas, and prioritized marketing actions. 4. 30-minute walk-through call to clarify results and next steps. Acceptance criteria • Data sources and sample sizes must be transparent and statistically sound. • Insights must be tied explicitly to marketing actions (e.g., positioning tweaks, channel focus). • Final materials should be ready for executive presentation—concise, visually clear, and jargon-free. If this fits your expertise, let’s talk about your approach and estimated timeline so we can get started right away.
Skills
Fuente original: freelancer