Demand and Supply -Side Digital Marketer for Roofing Market (Growth Hacker) Senior Role

Cliente Freelancer · Remoto · Remoto · freelance · mid · 20–30 NZD

Publicada el 2026-07-30

Descripción de la oferta

Title: Digital Growth Hacker — Homeowner Demand Side (Fractional, Roofing Marketplace) We're launching a two-sided roofing marketplace connecting Australian homeowners with roofing contractors. Supply-side (contractor) recruitment and demand side: driving homeowners to request quotes through the platform is required What we need: - A growth-focused digital marketer to build and run homeowner acquisition: local SEO, paid social (Meta/Google), and content/landing pages that convert visitors into quote requests - Build the initial funnel and tracking (traffic → quote request → booking) so we can measure cost per lead and cost per booked job - Identify quick-win channels for a Sydney-first launch (e.g., geo-targeted paid social around storm/weather events, local SEO for suburb-level roofing searches) - Ongoing optimization once channels are live Engagement type: - Open to fractional/part-time arrangements (e.g., a set number of hours per week) rather than full-time - This is a pilot phase — demand-side spend will ramp up once we hit our contractor supply target, so the early focus is building the funnel and testing channels at modest budget before scaling What's already handled: - Platform, CRM, and contractor onboarding are built in-house What we're looking for: - Proven experience with performance marketing / growth for local services or marketplace businesses (trades, home services, or similar high-intent local search categories a strong plus) - Comfortable owning both strategy and hands-on execution (SEO, paid ads, landing pages, analytics) - Data-driven, comfortable reporting on CAC, conversion rates, and channel performance Please include in your proposal: - Relevant experience with local services / marketplace demand generation - Your proposed channel mix and rough sequencing for a Sydney launch - Your fractional rate structure (hourly, weekly, or monthly retainer) and estimated hours/week - Any relevant past results (CAC, conversion rates, or growth achieved for similar businesses) This is a pilot engagement with strong potential to scale into an ongoing fractional or larger role.

Skills

Fuente original: freelancer

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