Digital Marketing & Branding for Dangool
Publicada el 2026-07-18
Descripción de la oferta
Digital Growth & Brand RevampProject Overview: Develop and execute a targeted digital marketing strategy for our pet sitting platform Called Dangool to increase organic search visibility, solidify brand identity, and drive audience engagement through consistent social media content. Scope of Work (SOW) 1. SEO & Website OptimizationAudit: Analyze current website structure and search engine rankings.Keyword Strategy: Identify high-value keywords relevant to Dangool's niche.On-Page SEO: Optimize meta titles, descriptions, headers, and image alt text for better search performance. 2. Content Creation & Reel ProductionEditorial Calendar: Design a monthly content calendar focusing on brand storytelling and product/service highlights.Graphic Posts: Design 10-15 branded static posts (carousels, infographics, and promotional graphics).Reels/Shorts: Write scripts, shoot/source footage, and edit 4-6 high-impact short-form videos (e.g., Instagram Reels, YouTube Shorts) to boost reach 3. Engagement BrandingCommunity Management: Monitor and respond to comments, direct messages, and reviews to build customer trust.Interactive Content: Develop polls, Q&A sessions, and contests to increase user engagement metrics.Visual Consistency: Standardize brand colors, fonts, and tone of voice across all platforms. 4. Analytics & ReportingPerformance Tracking: Measure SEO growth, follower growth, and engagement rates using platforms like Google Analytics and social media insights. Monthly Review: Deliver a concise performance report with actionable insights for the next month. Deliverables & TimelinePhase 1 (Days 1-7): SEO Audit, Keyword Research, and Brand Style Guide approval. Phase 2 (Ongoing): Weekly batches of static posts and Reels delivered for review and posting. Phase 3 (Day 30): Full performance analytics report and strategy adjustment
Skills
Fuente original: freelancer