Digital Marketing Lead for Flooring Company

Cliente Freelancer · Remoto · Remoto · freelance · mid · 10–2000 CAD

Publicada el 2026-07-31

Descripción de la oferta

Request for Proposal (RFP): Tier 2 Lead Generation Freelancer Project: Hands-on Digital Marketing Lead for a BC-Based Flooring Company Role Type: Freelance / 3-Month Minimum Contract 1. Project Overview We are seeking a strategic, hands-on digital marketing freelancer to own the entire lead generation engine for a BC-based flooring company. The owner is hands-off; you will be responsible for turning our existing tech stack (Website, Roomvo, SEO package, Google Ads) into a consistent pipeline of qualified leads. You will act as the lead operator, not just a poster. You will manage the Roomvo backend, Google Ads, Social Media, and Referral Outreach. 2. Quick Checklist: Are You the Right Fit? Before you dive into the details, check if you have the following Must-Have requirements: □ Proven experience managing Roomvo backend (or similar visualization platform like Concept3D or Modsy). □ Google Ads certification or a verifiable track record of managing ad budgets ($500+/mo) with positive ROAS. □ Experience managing social media (Facebook, Instagram, GBP) for a local business. □ Fluent in English with excellent written communication skills. □ A self-starter who is data-driven and comfortable with minimal supervision. 3. Your Core Responsibilities You will own the following areas. The external support noted is already arranged. Area Your Responsibility External Support / Tools 1. Roomvo Backend (CRITICAL) Full ownership. Manage product catalog (SKUs, specs), lead forms, analytics, and QR codes for the showroom. Roomvo platform subscription (provided). 2. Google Ads Full ownership. Build campaigns, manage budget ($500–$1,000/mo), keyword research, A/B testing, and reporting. Google Ads (ad spend is separate). 3. Social Media Full ownership. Content creation (3–4 posts/week), scheduling, community engagement, and follower growth. Content sourced from the onsite team; tools like Canva. 4. Google Business Profile Supplement & Execute. Posting (2–3x/week), review monitoring, and Q&A management. Ultimate SEO package ($399/mo) handles technical ranking/audits. 5. Lead Nurturing Full ownership. Set up email drip sequences and CRM management to ensure no lead falls through the cracks. CRM (HubSpot, Google Sheets, etc.). 6. Referral Outreach Full ownership. Identify and contact 5–10 new partners (realtors, designers) per month. Manage referral agreements. None. 7. Content Creation Supplement. Write 2 BC-specific blog posts per month and all social/email copy. Ultimate SEO package handles some technical content. 8. Performance Reporting Full ownership. Monthly reports (PDF or dashboard) covering all KPIs. SEO package provides analytics data. 4. Proposal Requirements To be considered for this role, please submit a brief proposal (2 pages max) that addresses the following points. Please structure your proposal with the headers listed below: A. Your Experience Roomvo (or Similar): Detail your specific experience with Roomvo or other visualization platforms. Did you manage the catalog? Optimize leads? (If you don't have direct Roomvo experience, explain your ability to learn new software quickly). Google Ads: Provide specific results. What was your best Cost Per Lead? What industries have you worked in? What is the largest monthly budget you've managed? Social Media: Share links to 2-3 accounts you have managed and briefly explain your strategy for growth. B. Your Approach (Month 1 Strategy) We don't just want a list of tasks. We want to see your strategy. Outline your specific approach for this BC flooring company. What would be your immediate priority in Week 1 (Roomvo setup vs. Google Ads review)? How would you use the "Ultimate SEO" package data to inform your social and ad strategies? How would you coordinate with the onsite team to get photos/videos? C. Your Fee & Availability Monthly Fee: State your fixed monthly fee Time Commitment: Estimate the hours per week you would dedicate to this account. Communication: Confirm your availability for a weekly 15-minute check-in. D. Example Deliverables Timeline (Please confirm you can meet this schedule) Social Posts: 3-4 per week (Meta + GBP) Blog Posts: 2 per month Reports: 1 Monthly Report (covering Ads, Roomvo, and Lead Status) Referral Log: Monthly update on partner outreach. 5. Fine Print . Contract: 3-month minimum commitment. Performance review after 3 months to discuss continuation or Tier 3 scaling.

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Fuente original: freelancer

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