Drive Sales for Pizza Store via Digital Marketing
Publicada el 2026-07-29
Descripción de la oferta
Job Title: Social Media & Digital Marketing Specialist – Local Pizza Franchise (Brisbane) Location: Brisbane, Australia (Local or QLD-experienced preferred) --- ABOUT THE ROLE: We are looking for a highly driven, results-focused Digital Marketing Specialist / Growth Marketer to manage local marketing campaigns for our Pizza Hut store in Brisbane. Our main goal is to drive direct online orders, foot traffic, delivery volume, and local community engagement through high-performing Meta Ads (Facebook & Instagram) and short-form video content (TikTok & Instagram Reels). WHAT WE NEED YOU TO DO: 1. Paid Meta Ads (FB/IG): Set up, target, and optimize local geo-fenced ad campaigns (within our local delivery radius) to drive high ROAS and direct orders. 2. Short-Form Video & Visual Content: Create or direct high-converting short-form videos/reels and promotional posts (deals, limited-time offers, local promotions). 3. TikTok Strategy: Build engagement and brand awareness across local Brisbane audiences. 4. Conversion & ROI Tracking: Track sales, ad spend, and conversion rates to ensure every dollar spent delivers measurable store revenue. KEY REQUIREMENTS: • Proven Track Record: Must have verifiable case studies / past performance metrics (ROAS, ROAS increase, lower CPA) specifically in hospitality, QSR (Quick Service Restaurants), or food delivery. • Local Targeting Expertise: Deep understanding of hyper-local audience targeting in Brisbane / Queensland. • Creative & Copywriting Skills: Ability to write catchy local offers and create mouth-watering visual assets/reels. • Data-Driven: You optimize campaigns weekly based on actual order conversions, not just "likes" or "impressions." HOW TO APPLY: Please submit your proposal with: 1. Examples or brief case studies of previous food/restaurant social media campaigns you have managed (including stats like ROAS or sales growth). 2. A short line on how you would target customers within a 5km–10km local delivery radius. 3. Your proposed monthly fee or hourly rate and available start date. Generic / copy-pasted applications without case studies or relevant food marketing experience will be ignored.
Skills
Fuente original: freelancer