E-Commerce Automation & AI Marketing Optimisation

Cliente Freelancer · Remoto · Remoto · freelance · mid · 85–170 AUD

Publicada el 2026-07-15

Descripción de la oferta

Goal: Configure and Optimise a lightweight, high-converting automation linking WooCommerce, Klaviyo, and Instagram using Make.com, while integrating Hermes AI as an autonomous manager for store updates and SEO. Part 1: 1.1 Dynamic Order Emails • Redesign WooCommerce 'Order Confirmation' email with product images. Currently sitting in Wordpress. • Pull clean product images directly from catalog, displayed alongside text descriptions 1.2 Welcome Series • Design high-converting Welcome flow triggered when someone signs up. Created an existing template that can be optimised. • Design a first purchase incentive, and product highlights. created a template or you create a new one 1.3 Abandoned Cart & Browse Abandonment • Implement browse abandonment flow for customers who view products but don't purchase • Optimise existing cart abandonment. 1.4 Post-Purchase NPS Surveys • Automate follow-up email triggered days after delivery is confirmed. (an email is usually is sent out once an order is "delivered" to the customer to gmail. the trigger could be when this email arrives. • Send out an NPS email when the order is completed 1.5 Additional Recommended Flows • Win-Back Campaign: 90 day lapsed customer reactivation • Product Recommendation Flow: Cross-sell based on purchase history 1.6 Behavioral Triggers (Dynamic email templates) • Set up triggers based on website browsing behavior if they visit brand page A or brand page B without a purchase • Enable triggers based on purchase patterns and frequency • Send a back in stock email reminder to customers for X or Y product that they purchased that was "out of stock" and status changed to "back in stock" in Wordpress Part 2: 2.1 Instagram Data Capture into Klaviyo 2.2 Push captured customer data directly into Klaviyo mailing list Part 3: HERMES AI 'AUTOPILOT' STORE MANAGER Use Hermes AI (via Minimax) as an intelligent assistant handling catalog updates and SEO 3.1 Conversational Store Updates (Text-to-Action) • Set up direct connection between secure chat interface (Telegram bot) and WooCommerce via Make.com or diretly by typing the change in the minimax app (on an iphone) • Enable plain English commands (e.g., 'Change Sunbutter SPF 50 to Out of Stock') • AI reads command, identifies product, and updates WooCommerce catalog via API 3.2 Autonomous SEO Optimization • Integrate Hermes AI to analyze user search behavior • Automatically generate highly optimized product descriptions • Dynamically update on-page meta tags for improved SEO rankings 3.3 Auto-Scraped Content Curation • Set up scheduled autopilot workflow for AI monitoring of partner brand websites • Pull product content and images automatically • Format into optimized drafts ready for publishing approval Part 4: Goal: Pilot a loyalty rewards program to drive customer retention and increase average order value. 4.1 Smile.io Setup & Configuration • Create Smile.io merchant account and configure program settings • Design loyalty program structure (points per dollar, reward tiers) • Customize widget and customer portal to match brand identity 4.2 Integration via Make.com/Zapier/N8N • Connect Smile.io to WooCommerce using Make.com (free integration path) • Sync customer accounts and purchase data bidirectionally • Automate point crediting after order completion • Trigger reward email notifications based on point milestones 4.3 Loyalty Program Email Flows • Welcome email explaining loyalty program benefits • Points earned confirmation after each purchase • Reward redemption reminders for unused points • VIP tier upgrade notifications with exclusive perks 4.4 Loyalty Dashboard & Analytics • Set up tracking for loyalty program KPIs in Klaviyo • Monitor customer retention rates attributable to loyalty program • Track average order value increase from loyalty members Ground Rules: • Site Speed Priority: All tracking, marketing logic, and AI prompt processing must live on Make.com and Klaviyo. The WooCommerce site must stay completely lightweight for fast loading times. • No Code Lock-in: All Make.com scenarios must be neatly organized, labeled, and handed over with documentation for easy management. • No Agencies: This project is strictly for a junior freelance individual, dedicated developer passionate about what he/she does. • All automation logic resides on Make.com and Klaviyo to maintain site performance • Documentation and training to be provided for all Make.com scenarios • Klaviyo email templates designed for brand consistency • smile.io integration piloted via free Make.com connection Thank you kindly.

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Fuente original: freelancer

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