E-commerce Shopping Ads Specialist

Cliente Freelancer · Remoto · Remoto · freelance · mid · 15–25 USD

Publicada el 2026-07-15

Descripción de la oferta

I manage several online stores and want a specialist to take full ownership of our Google Shopping campaigns with one clear goal—drive more sales at a healthier ROAS. You will step straight into active accounts, so I expect you to arrive with at least three years of hands-on optimisation experience and the confidence to make data-backed calls without constant oversight. Scope of work • Audit current Shopping structures, product feeds and conversion tracking (GA4 + Google Tag Manager already installed). • Refresh keyword and negative keyword lists, refine Smart Bidding or manual bid strategies, and re-allocate budgets to the best-performing product segments. • Build clear weekly dashboards/spreadsheets so I can see spend, CPA, and ROAS at a glance. • Suggest and implement experiments—promotion extensions, audience layering, seasonality adjustments—aimed at consistent month-on-month revenue growth. Acceptance criteria 1. Accurate conversion data flowing from GA4 into Google Ads within the first week. 2. Documented optimisation plan delivered by the end of week two. 3. Minimum 20 % uplift in ROAS or equivalent CPA reduction after 90 days, benchmarked against the previous 90. Tools in play: Google Ads, GA4, Google Tag Manager, and whichever keyword or bid management platforms you’re comfortable with. Strong written and spoken English is essential for our async workflow, and juggling multiple accounts won’t faze you—more brands may be added once we see solid results. A current Google Ads Search, Display, or Measurement certificate is a big plus; familiarity with Meta Ads is helpful but not required. If you thrive on autonomy, enjoy deep analytics work, and understand how to scale Shopping campaigns for e-commerce, this will be a rewarding long-term engagement.

Skills

Fuente original: freelancer

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