Education Digital Marketing Specialist (SEO, Video, Social Media & Lead Generation)

Cliente Freelancer · Remoto · Remoto · freelance · mid · 20–250 GBP

Publicada el 2026-07-19

Descripción de la oferta

About Skinat Tuition Skinat Tuition is a rapidly growing UK online tuition company delivering high-quality education to students across England, Scotland, Wales and Northern Ireland. We specialise in: * Primary * SATs * 11+ * KS3 * GCSE * IGCSE * National 5 * Highers * A Level We are now looking for an experienced Digital Marketing Specialist to become a long-term member of our team and help us significantly grow consultation bookings, website traffic and brand awareness. The Opportunity This is not a typical social media role. We need someone who understands how parents search for educational support, what builds trust, and how to convert website visitors into booked consultations. You will take ownership of our digital marketing and be responsible for developing and executing strategies that deliver measurable business growth. key responsibilities Increase: * Consultation bookings * Organic website traffic * Google rankings * Parent engagement * Website conversion rate * Brand authority while positioning Skinat Tuition as one of the UK's leading online tuition providers. --- Key Responsibilities Search Engine Optimisation (SEO) Develop and execute a comprehensive SEO strategy including: * Technical SEO audits * Core Web Vitals improvements * On-page optimisation * Internal linking * Schema markup * Keyword research * Competitor analysis * Backlink outreach * Local SEO * National SEO * Search intent optimisation * Featured snippet opportunities Monitor and improve performance using: * Google Search Console * Google Analytics 4 * Google Business Profile Insights ## Website Growth Work closely with us to improve: * Landing pages * Calls to action * Consultation booking pages * User journey * Website speed * Mobile optimisation * Conversion rate optimisation (CRO) ## Content Marketing Plan and create educational content that positions Skinat Tuition as a trusted authority. This includes: * SEO blog articles * Parent advice articles * Study guides * Exam preparation resources * Lead magnets * Case studies * Student success stories * Downloadable resources ## Video Marketing Video is our primary marketing channel. You will: * Plan content * Write scripts * Edit videos * Add subtitles * Brand videos * Optimise for each platform * Repurpose content Produce every month: * 8 educational videos * Facebook videos * Instagram Reels * LinkedIn videos * YouTube Shorts --- ## Social Media Marketing Manage and grow: * Facebook * Instagram * LinkedIn Create: * Monthly content calendars * Educational posts * Carousels * Parent tips * Graphics * Short-form videos Every piece of content should educate parents, build trust and encourage consultation bookings. --- ## Google Business Profile Take ownership of our Google Business Profile by: * Completing a full audit * Optimising services * Publishing fortnightly posts * Uploading branded images * Improving local rankings * Managing Q&A * Developing a review generation strategy --- ## Analytics & Reporting Provide a detailed monthly report including: * Organic traffic growth * Consultation enquiries * Keyword rankings * Website conversions * SEO actions completed * Social media growth * Video performance * Google Business Profile insights * Priorities for the next month --- # Deliverables Every month: ✅ 8 educational videos ✅ 12–20 social media posts ✅ 4 SEO blog articles ✅ Monthly SEO report ✅ Monthly marketing report ✅ Google Business Profile updates ✅ Ongoing technical SEO improvements ✅ Backlink outreach ✅ Consultation funnel analysis --- # Essential Skills We are looking for someone with proven expertise in: * SEO * Technical SEO * Local SEO * Google Analytics 4 * Google Search Console * Google Business Profile * WordPress * Content Marketing * Copywriting * Video Editing * Canva * Adobe Premiere Pro or CapCut * Facebook Marketing * Instagram Marketing * LinkedIn Marketing * Conversion Rate Optimisation (CRO) --- # Preferred Experience Applicants with experience in the following sectors will be prioritised: * Education * Tuition companies * Schools * EdTech * Online learning * Child or family-focused services --- # What Success Looks Like Within the first 6–12 months, we expect to see measurable improvements in: * Consultation bookings * Organic website traffic * Google rankings * Parent engagement * Website conversion rates * Google Business Profile visibility * Social media growth * Brand awareness --- # How to Apply Your proposal **must** include: 1. A short introduction about yourself. 2. Examples of education brands you have marketed. 3. SEO case studies with measurable results. 4. Links to websites you have improved. 5. Social media accounts you have managed. 6. Examples of educational videos you have created. 7. Your recommended 90-day strategy for Skinat Tuition. 8. Your expected monthly fee or hourly rate. 9. Confirmation that you can commit to a long-term partnership. **To confirm you have read this brief carefully, begin your proposal with the words: *Education Generates Freedom*.** Applications that do not include this phrase will not be considered. --- # Why Join Us? We are building more than a tuition company—we are building a trusted education brand that supports families across the UK. If you are passionate about education, enjoy creating meaningful content, and can demonstrate measurable results in SEO, video marketing and social media, we would love to hear from you. We are looking for a proactive, data-driven marketer who wants to grow with us over the long term.

Skills

Fuente original: freelancer

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