Education Institute Digital Marketing
Publicada el 2026-07-29
Descripción de la oferta
Our South Australian education institute is ready to scale enrolments and brand visibility through a focused social-media marketing push. I need a results-driven professional or agency that can plan and run end-to-end Facebook and Instagram campaigns—everything from strategy and creative concepts to ad execution, optimisation, and reporting. Key objectives • Drive high-quality leads that convert to student enrolments • Strengthen our positioning as a preferred learning destination in the region Scope of work – Audit our current online presence and audience data – Build a channel-specific strategy for Facebook and Instagram, outlining target segments, messaging angles, and recommended budgets – Create and schedule promotional posts and paid ads (static, carousel, video if suitable) aligned with our course calendar – Manage A/B testing, pixel tracking, and ongoing optimisation to lower cost-per-lead – Provide clear performance reports with insights and next-step recommendations Acceptance criteria 1. Strategy document delivered within the first week, including campaign structure and KPIs 2. Minimum two campaigns launched per platform, each with defined objectives and tracking in place 3. Weekly reports showing reach, engagement, CPL, and suggested tweaks Please highlight your experience running education or lead-generation campaigns on these platforms, mention any relevant certifications, and share sample results if available.
Skills
Fuente original: freelancer