Expert Needed for Facebook Ads & Google Ads Optimization for Home Services Business
Publicada el 2026-07-22
Descripción de la oferta
Expert Needed for Facebook Ads & Google Ads Optimization for Home Services Business I am looking for a real expert in digital advertising and campaign optimization. I need someone who has proven experience with Facebook Ads / Meta Ads, Facebook Marketplace, Google Ads, Google Analytics 4, conversion tracking, and lead generation for local home service businesses. It is not necessary for one person to be an expert in both platforms. If you are highly experienced in either Facebook Ads or Google Ads, you can focus on that area. However, I need someone with real hands-on experience, not someone who only knows basic campaign setup. Please read my requirements carefully. If you send a generic message without understanding my situation, I will ignore it. Current Problems with Facebook / Meta Ads: I create ads with: Professional images Correct service categories AI-optimized titles Proper location targeting for my service area in Vancouver Correct display schedules based on Vancouver time My ads receive many impressions and views, but I receive very few messages. The messages I receive are often not from real customers who need the service. My main issue is: High impressions + high cost + poor-quality leads + low conversion into paying customers. My business provides home services, so targeting the right local customers is extremely important. When I boost Facebook Marketplace posts, I have the same problem. The reach increases significantly, but the leads are not qualified customers. I need someone who can analyze why this happens and improve the quality of leads. My goal with Facebook Marketplace: I want my services to appear when real customers search for specific keywords related to my services. For example: TV mounting service Handyman Plumbing repair Painting service Home renovation Electrical service I understand Facebook does not work exactly like Google Search Ads with keyword targeting, but I need an expert who understands Meta’s ecosystem and can optimize everything possible, including: Facebook Business Manager Meta Ads account structure Marketplace strategy Catalog/Product setup if applicable Pixel setup Conversion tracking Audiences Retargeting Campaign optimization Lead quality improvement The goal is not more views. The goal is real customers contacting me. Current Problems with Google Ads: I already have: Google Analytics 4 connected Google Ads connected Google Business Profile connected I created a conversion event that is triggered by my website form submission. When I test it manually, the conversion works correctly. However, when real customers submit the form, Google Ads shows issues such as the conversion becoming inactive or not recording correctly. I need someone who can fully audit: Google Tag Manager (if needed) GA4 events Google Ads conversion tracking Conversion attribution Website tracking Form tracking Any technical issues causing lost conversions My Google Ads campaigns need a complete review and redesign. My goals: Appear at the top of Google Search results Show in Google Maps sponsored placements when possible Target customers who are actively searching for my services Reduce wasted clicks and irrelevant traffic Improve conversion rate Currently, sometimes my cost per conversion reaches around $45, while my service starting price is around $79. At this cost, the advertising is not profitable. I need someone who understands local service lead generation and can optimize campaigns for profitability. My Main Goal: I do not want more impressions, clicks, or traffic. I need qualified customers who actually contact and book my services. My target is: Ideally, generate real customers with an advertising cost of approximately $5–$10 per customer acquisition. If the campaigns cannot be optimized toward profitable customer acquisition, then the project is not successful. Important Requirements: Please only apply if you have real experience with: Local service businesses Lead generation campaigns Facebook/Meta Ads optimization Google Ads Search campaigns Google Maps advertising GA4 conversion tracking Improving conversion rates Reducing cost per lead Do not send a generic introduction. Start your proposal with the word: "Hello" I will know that you actually read this description. In your proposal, please explain: Your experience with similar home service businesses. What you think is causing my current problems. What you would audit first. Examples of results you achieved for similar campaigns. If the work is successful, I want to continue working with the same person on a long-term basis. If someone cannot properly analyze and optimize the campaigns, I will end the project and look for another specialist.
Skills
Fuente original: freelancer