Facebook Ads to Drive Sales
Publicada el 2026-07-22
Descripción de la oferta
I’m ready to scale LegalGen’s new College Essential Plan and need three Facebook campaigns built from the ground up. The goal is simple: convert cold audiences into paying customers. You’ll work inside my Meta Business Suite account and develop three image-based campaigns that showcase the key benefits of our College Essential Plan (link below). Although image ads are the core format, feel free to recommend a single short video if it will help demonstrate product features more vividly—I’ve indicated “product features” as the focus should we add that element. Key resources • Brand site: https://legalgen.com/ • Product landing page: https://collegeessentialplan.netlify.app/ • Competitor reference: https://mamabearlegalforms.com/ • Audience profile: https://docs.google.com/document/d/1Lv7YFnXpQ8fGX2uhQNekp19TQKv5F9lX3-7FaaOyvQU/edit?usp=sharing Scope of work 1. Research & positioning: study the competitor above and the detailed audience brief to craft the right message angles. 2. Creative development: write persuasive copy and design scroll-stopping images that emphasise the plan’s unique features (healthcare proxy, power of attorney, FERPA release, etc.). 3. Campaign build: set up three separate sales-optimised campaigns, each with clearly named ad sets and ads, proper pixel events, detailed audience definitions, and automated rules for budget pacing. 4. Reporting template: provide a simple sheet or Data Studio view so I can track ROAS, CTR, CPA, and sales by campaign. Acceptance criteria • All ads approved by Meta and live without disapprovals. • Each campaign targets a distinct cold audience drawn from the profile document. • Creative assets delivered in editable PSD/AI (or Figma) and final PNG/JPG. • Pixel firing verified through Events Manager with “Purchase” event mapped. • Initial performance benchmarks included after 72 hours (impressions, clicks, purchases). If you’ve built conversion-focused Facebook ads for SaaS or legal-tech products before, that’s a plus. Let’s get these campaigns launched and turning browsers into customers.
Skills
Fuente original: freelancer