Facebook Lead Generation Ads
Publicada el 2026-07-20
Descripción de la oferta
The goal is straightforward: collect qualified leads through a tightly-focused Facebook Ads campaign. I need the full funnel built and optimised—from audience definition to tracking and weekly tweaks—so I can concentrate on converting the enquiries that come in. Objective The campaign must run on the Lead Generation objective inside Meta Ads Manager, using Instant Forms for a seamless, on-platform experience that keeps cost per lead low. Audience Strategy Targeting will rely on interests and behaviours, with a strong emphasis on purchasing behaviour signals that indicate buying intent. I will supply a brief on my product and any existing customer insights; you’ll translate that into laser-focused ad sets. Creative & Copy Three to four static images or short videos plus matched primary text and headlines are expected. All assets should be tailored to the purchasing-behaviour segment you build. Tracking & Reporting Meta Pixel and Conversion API already sit on the site; you’ll verify they fire correctly, set up custom events if needed, and create a reporting view that highlights volume, CPL and lead quality indicators. Deliverables • Campaign structure inside my Business Manager (ad sets, ads, Instant Form) • 3–4 visual creatives and copy variations • Pixel/Conversion API validation and custom events (if required) • Weekly optimisation notes for the first month, delivered in a short Loom video or PDF Acceptance Criteria • Ads approved and live within 5 days of project start • Initial CPL target met or trending downward after the first optimisation cycle • Clear, transparent reporting that I can replicate on my own later Access to Business Manager and past campaign data will be provided on kickoff.
Skills
Fuente original: freelancer