First-Class Finance Customer Analytics Dissertation
Publicada el 2026-07-28
Descripción de la oferta
The task is to craft a complete Master-level dissertation (≈12,000 words) for the Business Analytics & Consultancy programme. The study must sit squarely in data-driven decision making for the finance sector, with a sharp focus on customer analytics—think acquisition, retention, lifetime value modelling, churn prediction and similar themes. Scope • Develop a clear, original research question grounded in current academic and industry debates. • Produce a concise topic proposal, then expand it into a full literature review that synthesises the latest peer-reviewed work on customer analytics in finance. • Design a rigorous methodology—quantitative, qualitative, or mixed—using tools such as Python, R, SQL and Tableau as needed. Clean, analyse and visualise a relevant data set (public, synthetic or provided by you); every step must be reproducible. • Interpret findings in the context of data-driven decision making, drawing actionable recommendations for financial institutions. • Conclude with critical reflection on limitations and ideas for future research. Deliverables 1. Topic proposal (≈500 words) for sign-off. 2. Full dissertation document in Word plus supporting code notebooks and data files. 3. An executive summary slide deck (10–12 slides) highlighting objectives, methodology, key insights and recommendations. 4. Reference list in Harvard style. 5. Turnitin-ready file under 10 % similarity. Acceptance criteria • Research question is specific, feasible and clearly linked to customer analytics in finance. • Methodology is transparent, statistically sound and replicable; code runs without errors. • Analysis directly answers the research question and supports evidence-based decision making. • Writing meets first-class standards: logical flow, critical depth, flawless grammar, strict Harvard referencing. • All deliverables submitted by the agreed milestones. Milestones can follow the five deliverables above; I will review and provide feedback at each stage so any adjustments happen early, keeping the final draft on track for a first-class grade.
Skills
Fuente original: freelancer