Fix WooCommerce/CheckoutWC Purchase Event Tracking (Meta Pixel + Klaviyo)
Publicada el 2026-07-23
Descripción de la oferta
Our Meta Pixel and Klaviyo integrations are not reliably receiving the “Purchase” event when an order completes, and when the event does fire, the purchase amount/value is missing or incorrect. Issues to Fix 1 Meta Pixel (client-side) and/or Conversions API (server-side) is not firing a Purchase event on order confirmation via CheckoutWC's custom checkout template/flow. 2 Klaviyo is not receiving the “Placed Order” / purchase event from CheckoutWC, or receives it inconsistently. 3 When events do fire, the order value/amount (and likely line items) is not being passed correctly to either platform. Environment - WordPress + WooCommerce, CheckoutWC plugin for checkout customization - Hosting: Hostinger (Cloud Startup), with Cloudflare in front — caching has caused issues on checkout/cart pages before, worth checking - Meta Pixel ID and Conversions API already configured and confirmed working on the base WooCommerce stack (issue appears specific to CheckoutWC's checkout flow) - Klaviyo connected for email/flows Scope of Work 1 Diagnose why CheckoutWC's checkout completion isn't triggering the standard WooCommerce order-complete hooks that Meta Pixel/CAPI and Klaviyo rely on 2 Fix event firing so Purchase/Placed Order events send reliably on every completed order 3 Fix value/currency/line-item data mapping so amounts pass through accuratel 4 Test with Meta Events Manager (Test Events tool) and Klaviyo's event/profile activity feed 5 Verify no duplicate events fire from client + server side (Pixel vs CAPI) 6 Brief written summary of root cause and fix Requirements - Strong experience with WooCommerce hooks/actions, PHP - Experience specifically with CheckoutWC (not just default WooCommerce checkout) - Experience with Meta Pixel/Conversions API and Klaviyo WooCommerce integrations - Familiarity with Cloudflare caching pitfalls on dynamic checkout pages is a plus Deliverables Working fix deployed to production, verified test purchase showing correct Purchase events with accurate amounts in both Meta Events Manager and Klaviyo, and a short writeup of what was wrong.
Skills
Fuente original: freelancer