Gen Alpha Skin Care Brand
Publicada el 2026-07-15
Descripción de la oferta
I'm launching a skin care brand specifically tailored for young adults, focusing initially on moisturizers. I'm looking for experienced freelancers who can help bring this vision to life. Key Requirements: - Develop a unique selling proposition (USP) for the brand - Formulate a range of innovative and appealing moisturizers - Design engaging and youthful branding and packaging - Create a comprehensive marketing strategy targeting young adults Ideal Skills and Experience: - Proven experience in the skincare industry - Strong background in product formulation, branding, and marketing - Understanding of young adult consumer behavior and trends - Creative and innovative mindset SCOPE OF WORK **Stage 1 — Brand Strategy | 1. Competitor decoding: 6 Indian brands 2. Inspiration brand learning: 4 international brands 3. Consumer understanding study 4. 16 qualitative consumer interviews (informal recruitment) 5. Brand positioning 6. Creative concept + mood boards **Stage 2 — Brand Identity | 7. Logo 8. Mnemonic 9. Colour system 10. Typography 11. Illustration style setup 12. Photography style setup 13. Brand story 14. Key messaging (teens, parents) 15. Tone of voice **Stage 3 — Packaging | 16. Master visual language: 3 routes explored, 1 finalised 17. Master designs × 3 sub-brand lines 18. Form recommendation from vendor catalogs 19. Information hierarchy / label structure 20. FOP, SOP, BOP verbal communication 21. Print-ready artworks: primary + secondary packaging 22. Variant adaptations **Stage 4 — Web Assets | 23. Hero banners × 2 24. PDP template × 6 carousel posts 25. PLP image template × 1 26. Design/functionality: 5 pages 27. Shopify theme evaluation 28. Website developer design translation/transfer
Skills
Fuente original: freelancer