Google Ads Lead Generation Expert
Publicada el 2026-07-27
Descripción de la oferta
I need a seasoned Google Ads professional to create and manage a results-driven lead generation campaign for my digital agency. The single metric that matters is the volume and quality of leads, so every decision should be guided by conversion data rather than vanity metrics. Scope of work My funnels must run simultaneously on the Search Network, Display Network and YouTube. The ads will target both businesses and individual consumers, so the messaging, keyword lists and audience segments have to be crafted with that dual persona in mind. You will start with a quick audit of my existing account structure, then deliver a concise strategy outline that covers keyword themes, audience targeting, creative angles and projected CPL. Key deliverables • Account audit and strategy document • Campaign build and granular ad-group structure for Search, Display and YouTube • Conversion tracking implementation via Google Tag Manager and Google Analytics • Compelling ad copy, responsive display assets and skippable in-stream video scripts (I will supply raw footage if needed) • Optimisation and reporting for the first four weeks, highlighting CPL, search term performance and remarketing opportunities Acceptance criteria A working campaign that tracks every lead, reaches the agreed daily budget without overspend and shows a clear path to hitting the target cost per lead. Slack is available for quick check-ins, but I am happy to work through the Google Ads interface comments if you prefer. All assets and account access will be supplied as soon as we agree on timelines.
Skills
- Google Ads
- Google Analytics
- SEM
- Marketing Digital
- CRO
- Presupuestos
- Auditoría
- Google Tag Manager
- Orientación a Resultados
- Slack
Fuente original: freelancer