Google Ads: Local Homebuyer Leads
Publicada el 2026-07-25
Descripción de la oferta
I need a fully-built Google Ads campaign that brings in qualified leads from first-time home-buyers in my local market. The objective is simple: fill my real-estate pipeline with people ready to speak about purchasing their first home within our city limits. Here’s what I’m after. You’ll research the search behaviour of new buyers, craft compelling text ads, choose high-intent keywords, and structure the account so each dollar is spent efficiently. Geo-targeting must stay tight around the city; I don’t want impressions leaking outside the area. Proper conversion tracking—phone calls and form submissions—has to be wired through Google Tag Manager or another reliable method so we can measure true cost per lead. To make expectations clear, these are the concrete deliverables I need: • Campaign and ad-group architecture, including exact, phrase, and broad-match-modifier keyword sets • Three variations of ad copy for each ad group, with responsive search ads enabled • All relevant extensions (call, site-link, location, and lead-form) configured • Conversion actions created and tested, with screenshots or Loom walkthrough showing they fire correctly • A short onboarding guide outlining daily budget, negative keyword protocol, and optimisation schedule If you’re comfortable driving lead generation through Google Ads for a hyper-local real-estate audience, let’s get started.
Skills
Fuente original: freelancer