Google Ads, SEO & Shopify Conversion Specialist
Publicada el 2026-07-29
Descripción de la oferta
I’m looking for an experienced Google Ads and SEO specialist to help manage and improve campaigns for both a physical retail store and an established Shopify website. The main goal is to generate more local customers for the physical store while also increasing online sales through the Shopify website. I’m not looking for someone who will only make small changes to ad groups or keywords. I need someone who can review the account, identify problems, recommend improvements, manage the budget properly, and add real value to the campaigns. The work will include: Auditing the existing Google Ads account Improving campaign structure and performance Managing and allocating budgets based on results Keyword research and negative keyword management Creating or improving local search campaigns Improving campaigns for online Shopify sales Reviewing search terms and reducing wasted ad spend Improving ad copy and landing-page recommendations Providing ongoing strategy and advice Conversion Tracking: I also need help reviewing and fixing conversion tracking between Shopify, Google Ads, Google Analytics , and Google Tag Manager. Tracking should correctly record: Online purchases Purchase values and revenue Phone calls Contact forms Local customer actions Other important conversions The specialist should check for missing, duplicate, or incorrect conversion tracking. SEO Work: I’m also looking for help with SEO for both the local store and the Shopify website. This may include: Local SEO Google Business Profile recommendations Shopify technical SEO Product and collection page optimization Keyword research Meta titles and descriptions Internal linking Location page optimization Google Search Console review Content and backlink recommendations Requirements: Proven Google Ads experience Shopify or e-commerce experience Experience with local business advertising Strong knowledge of GA4 and Google Tag Manager Experience fixing Shopify conversion tracking Knowledge of local SEO and e-commerce SEO Good communication and regular weekly reporting Ability to provide recommendations and strategy
Skills
Fuente original: freelancer