Google Ads Specialist Needed for Lane Automotive – Paid Trial Audit, Shopping, Performance Max & Search Optimisation
Publicada el 2026-07-17
Descripción de la oferta
We are Lane Automotive, a leading supplier and distributor of high-performance automotive parts and accessories. Website: https://www.laneautomotive.com/ Lane Automotive serves racers, hot rodders, truck owners, off-road enthusiasts, dealers, repair shops, and automotive aftermarket businesses. We are looking for an experienced Google Ads Specialist to help improve paid search performance, product visibility, eCommerce conversions, and ROAS for our automotive aftermarket website. This project will begin as a paid trial. The initial goal is to audit the current Google Ads setup, identify wasted spend, review Shopping / Performance Max / Search campaign performance, and provide a practical 30-day optimisation plan. If the work is professional, data-driven, and effective, ongoing monthly Google Ads management may be available. Initial Paid Trial Scope: The selected freelancer should complete the following: - Full Google Ads account audit - Review of Shopping campaigns - Review of Performance Max campaigns - Review of Search campaigns - Google Merchant Center review - Product feed review and recommendations - Conversion tracking check - GA4 and Google Tag Manager review - Campaign structure analysis - Bidding strategy review - Budget allocation and pacing review - Search term review - Negative keyword review - Product group and asset group review - Identification of wasted ad spend - Identification of underperforming products, campaigns, keywords, and audiences - Review of landing page and product page alignment - Clear recommendations for improving ROAS, conversion volume, and campaign efficiency - A practical 30-day optimisation plan Main Goals: - Improve Google Ads performance for Lane Automotive’s eCommerce store - Increase qualified traffic from high-intent automotive parts searches - Improve product visibility across Shopping and Performance Max campaigns - Reduce wasted ad spend - Improve ROAS and conversion efficiency where achievable - Strengthen tracking accuracy and reporting quality - Build a clear roadmap for ongoing Google Ads optimisation Campaign Areas to Review: - Google Shopping - Performance Max - Search campaigns - Brand and non-brand campaigns - Product/category campaigns - Remarketing opportunities - Merchant Center product feed - Conversion tracking and attribution - GA4 reporting - Google Tag Manager setup - Search terms and negative keywords - Budget and bidding strategy - Product performance by category, margin, or conversion potential where data is available Requirements: The ideal freelancer should have: - Proven experience with Google Ads for eCommerce websites - Strong experience with Shopping campaigns - Strong experience with Performance Max campaigns - Strong experience with Search campaigns - Good understanding of Google Merchant Center - Experience reviewing and improving product feeds - Ability to analyse conversion tracking, GA4, and campaign data - Experience identifying wasted spend and optimisation opportunities - Ability to provide clear, practical recommendations - Strong written communication - Ability to work independently and provide structured updates - Experience improving ROAS, conversion rate, revenue, or cost efficiency for eCommerce campaigns Nice to Have: - Experience with automotive, aftermarket, performance parts, truck accessories, racing parts, off-road products, or large product-catalog websites - Experience with high-SKU eCommerce stores - Experience with product feed optimisation - Experience with segmented Shopping or Performance Max structures - Experience analysing product-level profitability, product groups, and category performance - Experience with Google Analytics 4 and Google Tag Manager Important: We are not looking for automated, low-quality, or generic campaign setup. We need a specialist who can review the account carefully, understand the data, identify real issues, and provide practical next steps. No black-hat tactics, fake traffic, misleading advertising practices, policy bypassing, cloaking, or any activity that violates Google Ads policies or Freelancer.com policies. All communication, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com. Communication: Written communication only is required for this trial project. No calls are required at this stage. The freelancer should be able to communicate clearly through written messages, reports, and recommendations. Deliverables for the Paid Trial: Please include the following in your service: - Google Ads audit summary - Shopping / Performance Max / Search campaign review - Merchant Center and feed review - Tracking and GA4 review - Wasted spend analysis - Key issues found - Priority recommendations - 30-day optimisation plan - Suggested next steps for ongoing management - Clear written report Please Include in Your Bid: 1. Two relevant eCommerce Google Ads examples 2. Previous results, including ROAS, conversion, revenue, or cost-efficiency improvements 3. The main issues you would check first in this type of account 4. Your experience with Shopping, Performance Max, Search, Merchant Center, GA4, and product feeds 5. Any experience with automotive, aftermarket, retail, or large product-catalog eCommerce websites 6. The tools you use for audits, tracking review, feed review, and reporting 7. Your fixed price for the paid trial 8. Your estimated delivery time 9. What is included in your service This is a paid trial project. Ongoing monthly Google Ads management may be available if the audit, recommendations, communication, and optimisation plan are professional and effective. We are looking for a reliable Google Ads Specialist who can help Lane Automotive improve campaign efficiency, reduce wasted spend, strengthen product visibility, and build a stronger paid search growth foundation.
Skills
Fuente original: freelancer