Google Ads Specialist Needed for Stamped Concrete Re-Sealing & Deck Refinishing Lead Generation
Publicada el 2026-07-20
Descripción de la oferta
We run a stamped concrete re-sealing and deck refinishing company and are looking for an experienced Google Ads Specialist to help turn our existing Google Ads account and website into a steady source of qualified residential leads. We already have a Google Ads account and a functional website, but performance is not where it needs to be. The goal is to improve campaign structure, increase calls and form enquiries, reduce wasted spend, and build a more profitable lead generation system. Main Objective: We want to generate more high-quality residential leads from homeowners searching for stamped concrete re-sealing, concrete sealing, deck refinishing, deck restoration, and related home improvement services. Success will be measured by: - Increased impression share for high-intent local keywords - More qualified phone calls - More form enquiries - Improved conversion rate - Lower and more profitable cost per lead - Better campaign tracking and reporting Scope of Work: 1. Google Ads Audit & Rebuild Please review and improve the current Google Ads account, including: - Campaign structure - Keyword strategy - Match types - Search terms - Negative keywords - Bidding strategy - Budget allocation - Ad groups - Ad copy - Location targeting - Device performance - Call extensions - Lead form or sitelink extensions - Wasted spend - Conversion tracking accuracy The campaigns should focus on homeowners actively searching for concrete re-sealing, stamped concrete maintenance, deck refinishing, deck restoration, and similar residential services. 2. Ad Copy & Campaign Optimisation The selected freelancer should write and test strong ad copy focused on: - Clear service benefits - Local homeowner intent - Calls and form enquiries - Trust and quality - Fast response - Before/after value - Seasonal home improvement demand Please also recommend the best keyword match types, negative keyword strategy, campaign structure, and bidding approach. 3. Conversion Tracking Setup We need robust conversion tracking through: - Google Tag Manager - Google Analytics / GA4 - Google Ads conversion tracking - Phone call tracking - Contact form tracking - Click-to-call button tracking - Landing page conversion tracking Tracking must clearly show which campaigns, keywords, and ads are producing real leads. 4. Website / Landing Page Improvements We also need help improving the existing website so it works as a high-converting landing page. Recommended improvements may include: - Clear headline - Strong service benefits - Visible phone button - Easy contact form - Fast load speed - Clear calls to action - Trust signals - Service area messaging - Before/after project examples - Mobile-friendly layout - Better landing page structure for Google Ads traffic The goal is to improve conversion rate without needing a full website rebuild unless necessary. 5. Reporting & Recommendations Please provide clear updates showing: - Spend - Clicks - CTR - Conversion rate - Phone calls - Form enquiries - Cost per lead - Search term insights - Negative keyword updates - Landing page recommendations - Next optimisation actions Requirements: The ideal freelancer should have: - Proven Google Ads experience for home service businesses - Experience with local lead generation campaigns - Strong knowledge of Google Ads Search campaigns - Experience with Google Tag Manager and GA4 - Ability to set up phone call and form conversion tracking - Experience improving landing pages for lead generation - Strong understanding of cost-per-lead optimisation - Clear written communication - Ability to provide practical recommendations, not generic advice Nice to Have: - Experience with concrete, decking, construction, landscaping, home improvement, roofing, painting, pressure washing, or other residential service businesses - Experience with call tracking numbers - Experience with landing page A/B testing - Experience reducing wasted spend through negative keyword pruning - Experience improving CTR, conversion rate, and cost per lead Important: We are focused on quality over quantity. We do not want fake leads, fake traffic, misleading ads, low-quality automated campaign setups, or generic copy-paste strategies. All advertising work must follow Google Ads policies and Freelancer.com policies. All communication, file sharing, invoicing, and payment must remain on Freelancer.com. Please Include in Your Proposal: 1. Your experience with Google Ads for home service businesses 2. Examples of results you have achieved, including CTR, conversion rate, CPL, total leads, or before/after performance 3. How you would audit and rebuild this type of campaign 4. How you would improve the website or landing page for conversions 5. What tracking setup you recommend 6. Your fixed price or hourly rate 7. Your estimated timeline 8. What is included in your service We are looking for a reliable Google Ads Specialist who can help us generate profitable residential leads and build a stronger local advertising system.
Skills
Fuente original: freelancer