Google Analytics Audit & Fixes
Publicada el 2026-07-23
Descripción de la oferta
I need an experienced Google Analytics pro to give our website’s tracking a full health-check. My overriding goal is to trust the Traffic Sources reports again—especially for Organic search and Referral traffic, which drive most of our leads. Here’s the flow I have in mind: • Start with a forensic review of our current Universal Analytics/GA4 properties (and Tag Manager, if we’re using it). • Surface every configuration error, mis-tagged event, or filter that could be distorting source/medium data. • Explain in plain language why each issue matters, then fix it on the spot—channel grouping tweaks, UTM clean-ups, cross-domain rules, view filters, whatever it takes. Acceptance criteria • Traffic Source / Medium data aligns with Search Console and server logs for Organic search and Referral traffic. • A concise “before vs after” summary with screenshots for every major fix. • A one-page next-steps sheet so we can keep improving after your audit. If you live and breathe GA4 explorations, debug in real time, and enjoy turning messy analytics setups into reliable insight engines, let’s get started.
Skills
Fuente original: freelancer