GroundTruth Geofencing Campaign Setup
Publicada el 2026-07-20
Descripción de la oferta
I’m ready to launch two separate GroundTruth campaigns that will draw qualified prospects to an apartment community and motivate them to book a tour. The sole objective is to boost on-site visits, so every element of the build—targeting, creative placement, and conversion tracking—needs to revolve around that foot-traffic goal. Here’s what I already have in place: • Access to the GroundTruth account • Creative assets and a dedicated “Book a Tour” landing page • A clear list of competitor properties and key local hotspots we want to geofence What I’m looking for from you: 1. Set up two full campaigns inside GroundTruth, each with its own geofences, audience parameters, flight dates, and budget caps. 2. Configure event tracking so we can see who taps the ad, reaches the landing page, and ultimately checks in at the leasing office. 3. Apply best-practice optimizations—frequency capping, day-parting, lookback windows, and exclusion zones—so ad spend stays efficient. 4. Provide a quick walkthrough (recorded or live) showing where everything lives in the dashboard and how to read the reports. Acceptance criteria: • Both campaigns go live without policy flags. • Pixel fires properly and conversions populate inside 24 hours. • Location verification confirms fences sit exactly where specified around the chosen properties and points of interest. If you’ve built location-based ads for retail or QSR, that knowledge transfers well here, but please highlight any direct multifamily or apartment portfolio experience when you reply. I’m looking to move fast once I find the right specialist.
Skills
Fuente original: freelancer