Growth & Digital Marketing Specialist for Retreat Company
Publicada el 2026-07-30
Descripción de la oferta
We’re looking for a proactive freelance marketing professional who can help build our Retreat Organizing Company's digital presence, attract the right audience, generate qualified enquiries, and support the growth of our retreat business. This role goes beyond posting on social media. We need someone who understands branding, storytelling, digital marketing, community building, and lead generation. ⸻ Responsibilities Brand & Content Marketing Develop a monthly content strategy aligned with our brand. Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms. Create engaging content ideas, captions, reels and storytelling campaigns. Build a consistent and premium brand presence across all digital platforms. Work with photos and videos provided by the founder to create compelling content. Digital Marketing Plan and execute Meta advertising campaigns. Support Google Ads and search marketing (experience preferred). Build lead generation campaigns for upcoming retreats. Optimise campaigns based on performance. Track enquiries, conversions and campaign effectiveness. Community Growth & Partnerships Identify communities where our ideal audience already exists. Support outreach to wellness studios, Pilates centres, yoga communities, professional networks, schools, corporate organisations and lifestyle brands. Assist with collaboration opportunities and partnership campaigns. Marketing Strategy Create marketing plans for every retreat launch. Recommend new ideas for growing brand awareness. Help build referral and repeat guest marketing initiatives. Contribute creative ideas that strengthen brand positioning. Reporting Provide regular reports on: Enquiries generated Campaign performance Website traffic Social media growth Cost per lead Conversion insights Recommendations for improvement ⸻ We’re Looking For Someone Who Thinks strategically, not just creatively. Understands premium brands and experience-based businesses. Can translate a brand philosophy into engaging content. Is proactive and enjoys bringing fresh ideas. Has experience with Meta Ads and digital marketing. Understands content marketing, storytelling and audience building. Can work independently and take ownership. Is organised, reliable and communicates clearly. Experience with travel, hospitality, wellness, lifestyle or retreat brands will be an advantage.
Skills
- Marketing Digital
- Growth Hacking
- Social Media
- Branding
- Content Marketing
- Google Ads
- Meta Ads
- SEO
- Google Analytics
- A/B Testing
Fuente original: freelancer