Hollowbrook Bakehouse Brand Identity Creation
Publicada el 2026-07-23
Descripción de la oferta
We Hollowbrook Bakehouse - a new independent craft bakery opening later this year. Sourdough, seasonal pastries, and a small counter café. Family-run, one location to start, with the intention of adding a second site within three years. Project Overview We're opening in autumn and have nothing visual yet — no logo, no colours, no packaging design. We need a complete primary identity we can apply consistently across signage, packaging, and social media. The brand should feel warm, handmade and grounded, without tipping into the generic "rustic bakery" look — no wheat sheaves, no crossed rolling pins, no script fonts that nobody can read on a shopfront. This is a foundational project. If it goes well, we'll come back for packaging and menu design. Scope of Work / Deliverables Primary logo, plus a stacked or horizontal secondary lockup A simplified submark or icon for social avatars and stamps Colour palette with hex, RGB, CMYK and Pantone values Typography selection: primary and secondary, with licensing clearly stated Two application mockups: shopfront signage and a paper bakery bag Brand guidelines PDF, 8–12 pages, covering usage, spacing, minimum sizes and what not to do All source files: AI or SVG, plus PNG and JPG exports in colour, black, and reversed white What We Provide A short brand brief: our story, tone, and who our customers are A mood board of directions we like and, just as usefully, ones we don't Photos of the premises and the surrounding street, so signage is designed for a real context One named decision-maker, so you're not caught between competing opinions Requirements A portfolio of identity work you personally designed — please link to it Original concepts only. No stock marks, no AI-generated logos passed off as bespoke, no reworked templates. We will check. Confident with type: this needs to read clearly on a sign from across the street and at 40px on a phone Files delivered in properly built vector, not traced raster Full transfer of ownership on final payment, confirmed in writing Timeline 3–4 weeks total Stage 1: three distinct concept directions presented (week 2) Stage 2: one direction refined, two revision rounds included (week 3) Stage 3: full asset pack and guidelines delivered (week 4) We'll return feedback within two working days at each stage Budget Fixed price, $400–$900 depending on experience and portfolio Milestones: 40% on concepts presented, 60% on final delivery Please quote separately for packaging design later — we'd rather keep the same designer
Skills
Fuente original: freelancer