Homepage Hero Video Production
Publicada el 2026-07-14
Descripción de la oferta
We are looking for a creative professional to produce a premium 75-second homepage hero video for **CLT Digital**, a legal research platform for Indian legal professionals. The video should quickly introduce who we are and communicate our three core strengths. Reference: Harvey.ai or Legora.com PROJECT BRIEF: CLT Digital — Homepage Hero Film cltdigital.in | Legal Research Platform | India PROJECT OVERVIEW DELIVERABLES • Final video: 75 seconds • Format 1 — Landscape 16:9 (1920x1080 minimum, 4K) for desktop/laptop • Format 2 — Portrait 9:16 (1080x1920) for mobile viewing • Export: MP4, H.264, web-optimised for autoplay • Source project file included in handoff • Minimum 3 rounds of revisions included PAYMENT MILESTONES • 20% on identification and approval of footages • 20% on first draft • 10% on second draft • 10% on third draft • 20% on delivering final Format 1 • 20% on delivering final Format 2 VISUAL DIRECTION Mood: Bright, premium, confident. Morning light. Clean. No dark or pensive shots. • Color grade: Warm and bright throughout. Push exposure up slightly. Lift shadows, no true blacks. • Transitions: Straight cuts within scenes. Slow fade between scenes. No wipes, zooms, or flares. • Text overlays: Clean sans-serif font (Inter, Montserrat, or Helvetica). White or dark text, no boxes or drop shadows. • Sound: None • Geography: Footages should have contents from Indian, European and US — posh, urban, modern. Glass buildings, premium interiors. • No product UI will be shown at any point. FOOTAGE SOURCES STRICT REQUIREMENT: All footage must be real camera-shot stock footage only. **AI-generated video clips are strictly not permitted under any circumstances**. If a scene cannot be sourced with real footage, please flag it and discuss an alternative approach. • You are required to keep a mix of man and woman characters and have at least 1 Indian origin face. • You are required to provide details of sourcing each and every footage. You are required to establish that footages are not associated with license /royalty. • One AI animation is allowed in scene 3 AUDIO DIRECTION THIS VIDEO IS COMPLETELY SILENT. No music. No ambient sound. No voiceover. No sound effects of any kind. A muted speaker icon must be placed in the bottom-left or bottom-right corner of the video frame throughout the entire duration. On hover, it should display the tooltip: 'This video has no music.' This communicates the intentional silence to the viewer rather than making them think the video is broken. Please implement this as a static overlay burned into the export, or flag if the client's web team should implement it via the website video player instead. SCENE-BY-SCENE BRIEF The film has 6 scenes plus a closing title card. Total runtime: 60–70 seconds. SCENE 1 — The World | 0:00–0:10 Concept: Open on the world these professionals live in. Cosmopolitan. High-stakes. First-world. Visual: A first-world cosmopolitan city in full morning motion. Two or three rapid cuts: • A wide shot of a gleaming city skyline — Singapore Marina Bay, Mumbai BKC, or a Bengaluru glass corridor. High-rises, bright morning sky. • A busy pedestrian crossing — professionals in suits streaming across in all directions. Shot from ground level or slight elevation. Energy and purpose. • Optional third cut: an aerial or street-level view of traffic and glass towers. Establishes scale. Tone: Aspirational. Bright. The city is alive and moving fast. Text overlay: None. Stock search terms: 'Singapore Marina Bay skyline morning', 'busy pedestrian crossing city suits', 'Mumbai BKC aerial morning', 'cosmopolitan city intersection professionals' SCENE 2 — The Weight of the Matter | 0:10–0:20 Concept: Establish the stakes. A high-value legal matter is in play. Visual: Corporate executive in a sharp suit standing at a floor-to-ceiling window. Bright morning sunlight flooding in. A posh city skyline visible outside — Singapore Marina Bay, Mumbai BKC, or Bengaluru UB City aesthetic. He is still. Looking out. Thinking — not worried, calculating. Shot angle: Side profile or from behind preferred. No direct face shot required. Text overlay: None. Stock search terms: 'executive window skyline thinking Singapore', 'businessman office city view bright India' SCENE 3 — The Clock Starts | 0:20–0:28 Concept: A deadline is established. Time is now the enemy. Visual: Close-up of a smartphone screen or a physical document being placed on a clean bright desk. The key visible text: 'Supreme Court Hearing — 4 Days'. Bright desk surface — white, glass, or light wood only. One professional hand visible — cufflink or clean watch preferred. Execution: Source a real stock footage close-up of a phone or hand on a desk. Apply the notification text as a post-production overlay. No AI-generated footage permitted. Text overlay: 'Hearing in 4 days' — lower center, medium size, fade in at 0:21, fade out at 0:27. SCENE 4 — The Find | 0:28–0:42 Concept: The emotional core of the film. The problem is solved — instantly. This scene has two beats: Beat A (0:28–0:35): Professional at a bright minimal desk. Laptop open. Leaning slightly forward. Focused. Natural sunlight visible. Clean workspace. Beat B (0:35–0:42): Same or similar professional — leaning back into chair. Arms relaxed. A quiet, controlled smile. Not a big grin — a lawyer's smile. The expression of someone who just found exactly what they needed. Critical note: Beat B is the most important clip in the entire film. Laptop screen should NOT be clearly visible — slight angle or blur preferred. No product UI shown. Text overlay: 'Millions of judgements. Found in seconds.' — fades in at 0:36, fades out at 0:42. Left side of frame. SCENE 5 — Everywhere, Instantly | 0:42–0:56 Concept: CLT Digital is available anywhere. On any device. Always ready. Three rapid cuts — different people, different locations, same gesture: eyes on phone, quiet confident expression, look up. Clip A — The Car (0:42–0:47): Professional in backseat of luxury car. Leather interior. City expressway outside — bright, moving. Scrolling phone. Looks up. Settled. Clip B — The Metro (0:47–0:51): Modern metro interior — bright, glass and steel. Professional seated, phone in hand. Natural window light. Reading. Subtle nod. Clip C — The Walk (0:51–0:56): Glass corporate corridor or atrium. Bright. Professional walking with purpose, glancing at phone mid-stride. Text overlay: 'Your research. Wherever you are.' — bottom center, small, holds across all three clips (0:43–0:55). SCENE 6 — The Outcome | 0:56–1:06 Concept: This is what being ready looks like. Quiet victory. Visual: A court lobby or formal legal corridor. Bright, high-ceilinged — Supreme Court of India aesthetic or Singapore High Court. Two lawyers in formal suits. One extends a hand, the other accepts. A dignified handshake. Not celebrating — confirming. Body language: Calm confidence. No wide smiles. Formal and composed. Text overlay: None. Let the image be the payoff. CLOSING TITLE CARD | 1:06–1:15 Fade from Scene 6 to a clean white background. Line 1 fades in: 'With CLT Digital, your research is ready.' Line 2 fades in 2 seconds later: 'Millions of judgements. Instantly yours.' CLT Digital logo fades in beneath both lines. Hold for 5 seconds. EDITING RHYTHM • Scene 1 (City): Fast — cut every 2–3 seconds. Energy and movement. • Scene 2 (Executive): Slow — single held shot, 8–10 seconds. Let it breathe. • Scene 3 (Notification): Single close-up, held 6–7 seconds. • Scene 4 (The Find): Two beats — 6 seconds each. Slow build. • Scene 5 (Everywhere): Fast — cut every 4–5 seconds across three locations. • Scene 6 (Outcome): Slowest — single held shot, 8–10 seconds. • Title card: Static hold, 9 seconds minimum. COLOR GRADING DIRECTION Apply uniformly across all clips to unify stock footage from different sources: • Exposure: +0.3 (slightly brighter than source) • Color temperature: Warm — push toward 5600K–6000K • Saturation: Reduce to 85% of original — luxury feels slightly desaturated • Shadows: Lift — minimum shadow value 15%. No true blacks anywhere. • Contrast: Reduce slightly — soft contrast, not punchy BUDGET & TIMELINE • Budget: Please quote your best rate for this scope • Timeline: First draft within 5 business days of brief acceptance • Revisions: 3 rounds included WHAT WE ARE LOOKING FOR IN A BIDDER • Portfolio showing brand films or corporate videos with a premium, minimal aesthetic • Experience sourcing and colour-matching stock footage from multiple sources • Ability to deliver in both landscape and portrait formats • Please include a note in your proposal on how you would execute Scene 3 (the notification clip)
Skills
Fuente original: freelancer