HVAC Trial Sign-Up Campaign
Publicada el 2026-07-14
Descripción de la oferta
I’m ready to scale a nationwide push for my HVAC software’s free 2-week trial. All ad spend will be loaded into a Freelancer milestone that you can draw from, so you can focus purely on strategy and execution rather than chasing invoices. Paid channel Your core mission is to build and manage Facebook campaigns that maximise trial sign-ups—not just traffic. I’ll grant you Business Manager access or you can work inside a fresh ad account; whichever lets you launch quickest. I expect tight audience targeting (HVAC business owners, service managers, dispatch staff, etc.), persuasive copy, and creative that speaks their language. Constant A/B testing, clear retargeting flows, and weekly reporting on CPL and completed sign-ups are mandatory. Organic boost Beyond paid reach, I’ve tested only email marketing so far. I now want you to layer in additional organic tactics—think niche Facebook Groups, short-form video, LinkedIn outreach, even partnerships with HVAC distributors—anything that reliably puts prospects onto the landing page. Outline the channels you’ll own, content cadence, and the metrics you’ll track so we can judge success objectively. Deliverables • Campaign blueprint with defined audiences, messaging angles, and projected KPIs • Creative assets (static, carousel, video) ready for Facebook approval • Live ad management and optimisation for four weeks, with a weekly results deck • Organic rollout plan covering at least two new channels, plus two weeks of executed content • Recommendations to refine the existing landing page if you spot friction points If you have prior wins in the home-services space, especially HVAC, mention them; case studies that show reduced cost-per-trial will move you to the top of the list.
Skills
Fuente original: freelancer