Hydrogen Site Content & Brand Audit
Publicada el 2026-07-24
Descripción de la oferta
Hydrogen Engineering Website Content & Brand Audit We are looking for an experienced B2B branding and content specialist to conduct a detailed audit of our hydrogen engineering company website. The objective is to improve the website’s credibility, positioning and overall brand presentation for EPC companies, project owners, consultants and industrial customers. The assignment will include: * Audit every active page, including messaging, content hierarchy, tone, navigation, SEO, calls to action and overall brand consistency * Identify content that appears generic, repetitive, unclear, exaggerated or technically unconvincing * Provide page-wise recommendations referencing the exact URL and section * Recommend what should be retained, revised, removed, relocated or added * Review the overall visual presentation, including typography, colours, spacing, layouts, icons, header, footer and mobile experience * Review all website images for quality, relevance, authenticity and consistency * Select the most suitable photographs from the images provided by us * Edit selected photographs or create suitable AI-generated visuals where appropriate * Specify additional photographs that we should take at our facility, including the required subject, angle and composition * Identify immediate credibility corrections separately from longer-term brand improvements * Provide a concise brand-positioning and tone-of-voice direction for maintaining consistency in future communication The final report should be practical and implementation-ready, preferably showing: **Page/Section | Current Issue | Recommended Change | Priority** Our web designer will implement the recommended changes. The selected professional will be responsible for the audit, brand and content recommendations, and image direction—not website development. Please share: * Relevant B2B industrial, engineering, energy or climate-tech experience * Two or three comparable work samples * Proposed approach and deliverables * Estimated completion timeline * Fixed project fee * Number of revisions included Final deliverables should be provided in an editable Word or Google Docs format, along with a PDF copy.
Skills
Fuente original: freelancer