Illustrator Logo Reconstruction & Tweaks
Publicada el 2026-07-22
Descripción de la oferta
# Ventara — logo design brief Name: Ventara Category descriptor (locked to the logo): **Global Venue Intelligence** Marketing strapline (separate, not part of the logo): *Trusted corporate travel intelligence* ## The mark Reference image attached (`ventara-logo-reference.png`). We want the same concept, professionally drawn as vector art: - A **ribbon-style letter V** — a single flowing band that sweeps down, folds at the vertex (the ribbon's underside briefly visible at the fold), and rises into a taller second arm. Smooth, confident curves; slightly asymmetric arms (left shorter, right taller); flag-cut tips. - Keep the reference's spirit: momentum, a "tick/checkmark" undertone (approval, the right choice), premium simplicity. - Must remain legible and recognisable at **16 px** (favicon) and in **one flat colour** (embroidery, engraving, mono print). Avoid hairline details, 3-D photo-real shading and effects that don't reduce to flat. ## IMPORTANT corrections vs the reference 1. The reference contains a **typo** in the tagline: it reads "Global Venue Intelirgence". The correct wording is **"Global Venue Intelligence"**. 2. **No text baked into the mark.** The V mark, the wordmark "Ventara" and the tagline must be **separate vector objects/artboards** so we can compose lockups ourselves. ## Colour Primary palette (brand direction — "calm chrome, intelligent surfaces"): | Role | Hex | | --- | --- | | Ink navy (darkest anchor) | `#0B1826` | | Deep teal (primary brand colour) | `#0E5F63` | | Emerald mid-tone | `#1D9E75` | | Sea glass (highlight) | `#6FE3D6` | | Sand gold (accent — sparingly, not in the mark) | `#D9A054` | - **Primary mark**: gradient flowing along the ribbon from ink navy / deep teal into sea glass (dark at the left tip → light at the right tip), gradient direction following the ribbon's sweep. Subtle — two or three stops, no rainbow. - Also deliver: **flat deep-teal** version (`#0E5F63`), **all-black**, **all-white** (for dark backgrounds — app sidebar is `#0B1826`). - Optional: one exploratory colourway in the reference's purple family (`#7C3AED` → `#38BDF8`) for comparison only. ## Wordmark & tagline - "Ventara" in a rounded geometric sans-serif (the reference's feel — Poppins / Quicksand / Comfortaa territory), title case, clean tracking. If the "A"s echo the mark's angled character (as in the reference), keep it subtle. - Tagline "GLOBAL VENUE INTELLIGENCE" in letter-spaced caps, small, in deep teal on light / sea glass on dark. ## Deliverables 1. Vector source: **AI or SVG (editable paths)** + PDF/EPS. 2. Artboards: mark only · horizontal lockup (mark + wordmark) · stacked lockup (mark above wordmark + tagline). 3. Colour versions per lockup: primary gradient, flat teal, black, white. 4. PNG exports on transparent: 1024 / 512 / 256 / 64 / 32 / 16 px (mark), plus 2000 px-wide lockups. 5. Favicon-ready 32/16 px checks (the mark must survive them). 6. One-page usage sheet: clear space, minimum sizes, do/don't. ## Where it will live Web app (light UI + dark `#0B1826` sidebar and map surfaces), login screen, branded PowerPoint exports, pitch decks, email signatures, print, favicon.
Skills
Fuente original: freelancer