Instagram Copywriting for Electrical Brand
Publicada el 2026-07-13
Descripción de la oferta
I’m after concise, scroll-stopping Instagram copy that speaks the language of the electrical world—think electricians, contractors and facilities managers who need quick value before their next job. The account already has imagery in production; what I’m missing are captions, hooks and hashtag sets that will turn those images into conversations and, ultimately, enquiries. I have a rough sense of voice—knowledgeable, safety-minded and problem-solving—but no formal guidelines yet. As you craft the captions I’d like you to help shape that voice into a mini style guide I can reuse. Scope of work • Draft an initial batch of Instagram captions with matching hashtag suggestions and recommended calls-to-action. • Refine the tone into a one-page voice reference that captures vocabulary, do’s & don’ts and posting cadence advice. Once we’re happy with the results on Instagram, there’s a strong chance we’ll extend the approach to Facebook or LinkedIn, so clarity and consistency are key. If you’ve written for technical B2B audiences or trade companies before, I’ll be keen to see samples.
Skills
Fuente original: freelancer