International Lead-Gen Google Ads Campaign
Publicada el 2026-07-16
Descripción de la oferta
I need to turn Google Ads into a reliable engine for lead generation across multiple countries. The campaign must be structured to pull in both B2B and B2C prospects, so ad groups, keywords, extensions, and messaging have to be segmented accordingly while staying under one coherent strategy. Here is what I am expecting: • Campaign architecture built from scratch (or rebuilt if quicker) with tight keyword clusters, SKAG/SKAG-lite or similar precision techniques • Audience, location, and language targeting aligned to an international reach, factoring in time-zone scheduling and region-specific ad copy where it makes sense • Conversion-focused ad creatives and extensions that speak separately to business buyers and individual consumers • Full tracking setup—Google Tag Manager, conversion actions, and any offline import mapping—so every lead is properly attributed • Ongoing optimisation for CTR, Quality Score, and CPA, using negative keywords, A/B ad tests, bid strategy tweaks, and performance-driven budget reallocation • Clear weekly reports highlighting spend, conversions, CPL, and actionable next steps Acceptance criteria A. Campaign live in my account with tracking firing correctly B. First set of qualified leads delivered within the initial optimisation window (7–10 days) C. Weekly report format approved and sent on schedule You will have direct access to the Google Ads account and Google Analytics 4. I can provide historical data, landing-page assets, and CRM details for offline conversion uploads.
Skills
Fuente original: freelancer