Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand

Cliente Freelancer · Remoto · Remoto · freelance · mid · 10–100 USD

Publicada el 2026-07-21

Descripción de la oferta

Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand *Project Description:* We are a Ghana-based *offshore, maritime, and heavy equipment training center + marketing strategy hub* backed by a major industry partnership. Our mission: *Become the #1 go-to training and certification center in West Africa* for offshore, maritime, and industrial services. We need a *top-tier Digital Marketing Manager/Team* to own our entire online presence and make us the first name companies and students think of across West Africa. This is NOT just posting on social media. This is building a brand and lead engine. *Your Mission:* Make us the most trusted, visible, and enrolled-with training provider in Ghana, Nigeria, Ivory Coast, Senegal, and across West Africa. *Scope of Work:* 1. *Brand Strategy & Positioning* - Position us as the #1 authority for offshore/maritime/heavy equipment training in West Africa - Develop messaging around partnership credibility, safety standards, and job placement 2. *Multi-Platform Growth & Management* - *LinkedIn*: B2B lead gen. Target HR, HSE, and Procurement managers in oil/gas, shipping, logistics companies across West Africa - *Facebook + Instagram*: Student recruitment, program showcases, graduate success stories, reels - *Google*: SEO + Google Business Profile for keywords like "offshore training West Africa", "OPITO approved courses Ghana", "maritime training" - *YouTube*: Long-form training highlights, testimonials, facility tours - *TikTok*: Short behind-the-scenes training content - *Jiji + Industry Directories*: List courses and corporate services 3. *Content & Campaigns* - 4-5 high-value posts per week. We provide photos/videos of facilities and training - Monthly campaign: "Why train with us", "Partner spotlight", "Graduate to Job" stories - Email + WhatsApp nurture sequences for leads 4. *Lead Generation & Paid Ads* - Meta Ads, LinkedIn Ads, Google Ads targeting students + corporate clients - Funnels to capture inquiries, course bookings, and corporate contracts - Track cost per lead and cost per enrollment 5. *PR & Authority Building* - Get us featured in industry blogs, LinkedIn articles, and maritime forums - Manage reviews and testimonials to build trust 6. *Reporting* - Weekly updates + Monthly dashboard: reach, leads, enrollments, ad ROI, market insights *Who You Are:* - You’ve scaled a training, education, or B2B industrial brand before - You understand how to market to BOTH students and corporate clients - You have case studies with real numbers: leads, enrollments, revenue - You think strategy first, not just "posting" - Excellent English. West Africa/Africa market experience is a huge plus - Can start ASAP and commit long-term *What We Provide:* - Full access to training facility for content - Support from industry partnership for credibility and testimonials - Brand assets, budget for ads - Fast decisions and long-term growth opportunity *Budget:* We are investing to win. Send your: 1. *Monthly retainer* proposal 2. *Ad management fee* 3. *Your 60-day plan* to make us #1 in West Africa *How To Apply - Read Carefully:* To be considered, please send: 1. *2 case studies* where you made a training or B2B company #1 in their region 2. *Your 30-60-90 day strategy* in 5 bullet points for us 3. *Your monthly rate* + what’s included We will only reply to applications that follow this format. *Location*: Accra, Ghana. Remote OK.

Skills

Fuente original: freelancer

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