Lead-Driven Facebook & Instagram Campaign
Publicada el 2026-07-30
Descripción de la oferta
I’m ready to ramp up my digital presence and I want every ad dollar focused on one thing—high-quality leads. The channels are set: Facebook and Instagram. I have existing brand assets, a clear customer persona, and a landing page that converts; what I need now is a specialist who can turn those ingredients into a cohesive, data-backed campaign. Here’s how I picture the workflow: • Audit my current Facebook & Instagram accounts, pixel configuration, and audience data. • Map out a full-funnel strategy (cold, retargeting, look-alikes) aligned with my lead goals. • Produce or refine ad creatives and copy so they feel native to each platform while staying on-brand. • Launch, monitor, and optimise daily—budget pacing, A/B testing, and bid adjustments included. • Deliver weekly performance snapshots with clear metrics: CPL, CTR, ROAS, and next-step recommendations. I’m open to exploring additional tactics such as Messenger lead forms or Instagram Stories if they prove cost-effective, but Twitter and other networks can stay parked for now. Acceptance criteria: • Cost per lead meets or beats the industry benchmark we agree on before launch. • Pixel events fire correctly and data flows into Ads Manager and Google Analytics without gaps. • Final report summarises results, insights, and actionable improvements for the next cycle. If you know your way around Facebook Business Manager, Instagram Ads, and data-driven optimisation, let’s talk about timelines and how soon we can push this campaign live.
Skills
Fuente original: freelancer