Lead-Focused Google Ads Campaign - app and software development
Publicada el 2026-08-01
Descripción de la oferta
I need a tightly-structured Google Ads account that consistently delivers qualified leads. The primary objective is simple: a steady flow of enquiries from both businesses and individual consumers. To achieve that, the work will revolve around two channels—high-intent capture on the Search Network and persuasive, well-targeted creatives on the Display Network for remarketing and incremental reach. My expectations • Separate B2B and B2C campaign groupings so budgets, offers and messaging speak to each audience’s intent and pain points. • Thorough keyword research, negative list creation and match-type strategy to protect ROI. • Compelling ad copy, extensions and responsive formats built for high Quality Score. • Smart audience segmentation on Display, including custom intent and similar audiences. • End-to-end conversion tracking: Google Tag Manager, GA4 and offline import where relevant, so every form submission or call is counted. • Data-driven bidding and weekly optimisation—search terms pruning, bid adjustments, A/B creative testing, placement exclusions. • Clear reporting: CPL, conversion rate, impression share and actionable next steps. Acceptance criteria 1. Conversion tracking fires correctly and mirrors CRM totals within 5 %. 2. Initial CPL targets agreed in kickoff are met or trending downward after two full optimisation cycles. 3. Search and Display campaigns remain within agreed daily spend limits while maintaining at least 70 % impression share on top-priority terms. I can provide existing account access, past performance data and landing-page assets as soon as we start.
Skills
Fuente original: freelancer