Lead-Focused Google & Meta Campaign
Publicada el 2026-07-22
Descripción de la oferta
Need results... performance-driven specialist to plan, build, and continually optimise a dual-platform campaign running on both Google Ads and Meta (Facebook + Instagram). Turn AgentFind.com.au into the directory first-place homeowners visit when they’re ready to sell. Primary objective Generate a steady stream of high-intent seller leads, not mere clicks. Every decision—keywords, audiences, copy, creative, landing-page flow—should serve that single goal. Target audience Homeowners actively considering selling. You’ll need to segment by intent signals (e.g., “sell my house”, “what’s my home worth”) and life-stage indicators that suggest they’re preparing to list. Key expectations • Campaign architecture: full keyword and audience research, tiered ad-group structure, and pixel/conversion tracking correctly deployed on AgentFind.com.au. • Creative & copy: persuasive, compliant, and consistent across search, display, Facebook, and Instagram placements. • Optimisation cadence: data-driven bid adjustments, negative keyword curation, audience refinements, and A/B tests on headlines, images, and CTAs—reported weekly. • Lead quality assurance: integrate forms or landing pages so every inquiry captures name, email, phone, preferred selling timeframe, and postcode; pass seamlessly into our CRM. • Transparent reporting: concise dashboards in Google Data Studio (or similar) highlighting cost-per-lead, conversion rate, and ROAS. Acceptance criteria 1. Campaigns are live and tracking conversions accurately. 2. First 30 days produce qualified leads at or below agreed CPL benchmark. 3. Weekly reports demonstrate actionable optimisations, not just data dumps. If you have a proven record of lowering CPL while scaling volume on Google Ads and Meta for real-estate or similarly competitive niches, let’s talk strategy and timelines right away.
Skills
Fuente original: freelancer