Lead-Gen Facebook Ads Setup
Publicada el 2026-07-22
Descripción de la oferta
I am rolling out the first of four Facebook campaigns for an Australian-based professional services brand and need this initial one built to capture qualified leads. The goal is clear: set up a conversion-optimised Lead Generation campaign in Ads Manager that speaks to both businesses and individual consumers in Australia. You will take my existing brand guidelines and service angles, craft compelling copy, pair it with scroll-stopping imagery or short video, and configure targeting so we reach the right mix of B2B decision-makers and B2C prospects. Please use Facebook Lead Forms (or an equally efficient on-platform flow) so prospects can register their interest without leaving the app. Pixel and Conversion API are already installed; you simply need to ensure events are mapped correctly for accurate tracking. Deliverables I will review: • A brief strategy outline covering audience segments, offer positioning, budget allocation and expected KPIs • Full campaign build in Meta Ads Manager: one campaign, at least two ad sets, and two-three creative variations per set • Copy and creative files supplied separately for my records (Canva, PSD or MP4 accepted) • Live campaign link for approval before launch, followed by a one-page performance snapshot after the first seven days Once this first campaign meets the agreed lead targets we’ll replicate learnings across the next three campaigns, so smart structuring and clear documentation are essential.
Skills
Fuente original: freelancer