Lead-Gen Google Ads for Gurgaon Startup
Publicada el 2026-07-27
Descripción de la oferta
We're an early-stage consumer startup launching in the Delhi-NCR automotive space. We need an experienced Google Ads specialist to set up and run our Google Search campaigns for approximately 6 weeks (early August to mid-September), after which our in-house marketing lead takes over with a full handover from you. Full company details, website and product brief will be shared with shortlisted candidates before the call. Scope of work: Google Search campaigns ONLY — no Meta, no Display, no other platforms Geography: Delhi NCR strictly Conversion goal: waitlist signups on our website (clearly defined event, GA4/GTM tracking in place on our side) Campaign build: keyword research around high-intent purchase terms in our category, ad copy and extensions, conversion tracking verification Ongoing management: bid optimisation, negative keyword list building, weekly search-term audits, ad copy A/B testing Weekly report: spend, CPC, signups, cost per signup, what you changed and why End-of-engagement deliverable: a handover document covering keyword performance, negative list, tests run and results Commercial structure: Fixed monthly base fee + performance bonus tied to cost-per-signup targets (we'll agree the target and bonus slab together — bring your view on what a realistic CPL looks like for high-ticket consumer categories in NCR) Ad spend is separate, paid by us directly to Google. Expect ₹10,000–20,000/month to start, scaling if numbers work. We are NOT looking for pure per-lead pricing. Bids proposing "pay per lead only" will be rejected. Non-negotiable requirements: You work inside our Google Ads account via manager (MCC) access. All campaign data, history and learnings remain in our account. Proposals suggesting the campaign run from your own account will be rejected immediately. Demonstrable Google Search results — share 2–3 anonymised examples with actual CPL/CPA numbers, not just "spend managed" Automotive, real estate, or other high-ticket consumer lead generation experience in the Indian market strongly preferred Available for a 15-minute discussion before we award To show you've read this: start your proposal with the word "Ignition" and tell us ONE negative keyword you would add on day one for a high-ticket automotive purchase platform, and why. Bids that skip this will not be opened.
Skills
Fuente original: freelancer