Lead-Gen Meta & Google Campaigns
Publicada el 2026-07-14
Descripción de la oferta
I’m ready to ramp up lead generation and need a performance marketer who can own my existing Meta Business Suite and Google Ads accounts from day one. The first task is to audit what’s already live, identify quick wins, and plug any gaps in tracking. I’ll share current campaigns, audiences, pixels, and conversion actions so you can see where cost per lead stands right now. Once the audit is complete, I expect you to: • Build (or rebuild) full-funnel campaigns on both platforms, aligning objectives with my lead goals. • Craft or refine ad copy and creative, then structure ad groups/ad sets for efficient A/B testing. • Set up precise conversion tracking—Meta pixel, Google tag, and any offline import—so every form fill or call is captured. • Optimise daily for CPL and lead quality, using look-alike audiences, keyword match types, negative lists, and bid adjustments as needed. • Send concise weekly reports summarising spend, leads generated, CPL, top-performing assets, and next steps. Tools you’ll touch: Meta Ads Manager, Google Ads, GA4, and a light Zapier/CRM connect for lead routing. Success for me is straightforward: a steadily declining cost per qualified lead with clear insights into which creative, audiences, and keywords drive the best results. If you thrive on data, testing, and transparent communication, let’s talk.
Skills
- Internet Marketing
- SEO
- Google Adwords
- Google Analytics
- Digital Marketing
- Lead Generation
- A/B Testing
- Google Ads
Fuente original: freelancer