Lead-Generating Facebook Campaign
Publicada el 2026-08-01
Descripción de la oferta
My primary objective is to turn Facebook into a consistent source of qualified leads and direct sales. I already have a clear offer and an active Facebook Page; what I need now is a structured, data-driven campaign that can scale profitably. Scope of work You will plan and execute a complete Facebook marketing funnel—from audience research to creative production, ad setup, optimisation, and weekly reporting. While our initial focus is Facebook, I’m open to testing Instagram or even Twitter later once we have a proven, profitable model in place. Key deliverables • Audience and competitor research, summarised with target segments • Campaign strategy document outlining objectives, budgets, and KPIs • Copy, imagery/video, and ad variations ready to upload • Full setup in Facebook Ads Manager, including Pixel and conversion events • Ongoing optimisation (A/B testing, bid adjustments, creative refreshes) • Weekly performance report with actionable insights and next steps Acceptance criteria • Cost-per-lead meets or beats the benchmark we set during strategy phase • Accurate tracking of leads/sales inside Ads Manager and Google Analytics • Clear handover of all ad assets and account settings once the campaign is stable If you’re confident working with Lookalike Audiences, custom conversions, and detailed performance analytics, let’s discuss timelines and milestones so we can start generating revenue quickly.
Skills
Fuente original: freelancer